Organization- Hyatt Regency Kuala Lumpur at KL Midtown
Summary
Hyatt Regency Kuala Lumpur at KL Midtown is seeking a dynamic, creative and commercially minded Marketing Communications Manager to support the execution of the hotel's marketing and communications initiatives and strengthen its brand presence. Reporting to the Director of Marketing Communications, this role is ideal for an individual with a strong background in marketing, brand management, social media, and public relations, who is passionate about creating memorable guest experiences while contributing to the hotel's commercial success.
- Support the Director of Marketing Communications in implementing integrated marketing and communications strategies to drive revenue across Rooms, Food & Beverage, Events, Weddings and other hotel outlets.
- Coordinate and execute marketing campaigns, promotions, partnerships and events that enhance brand awareness and guest engagement.
- Manage the hotel's website content and social media platforms, ensuring timely, engaging and brand-consistent communications.
- Develop compelling content, marketing collateral, photography, videos and promotional materials in line with Hyatt brand standards.
- Build and maintain positive relationships with media, influencers, tourism partners, corporate clients and external stakeholders.
- Coordinate media events, press conferences, familiarisation trips, product launches and promotional activities to generate positive publicity.
- Monitor market trends, competitor activities, and consumer insights, providing recommendations for marketing opportunities.
- Track and evaluate the effectiveness of marketing campaigns and promotional activities, preparing reports and recommendations for continuous improvement.
- Assist in managing the marketing budget and ensure cost-effective utilisation of resources.
- Work closely with the Commercial, Sales, Revenue, Food & Beverage, and Operations teams to support business objectives through effective marketing initiatives.
- Ensure all marketing and communication activities comply with Hyatt's brand standards and corporate guidelines.
Qualifications
- Bachelor's Degree or Diploma in Marketing, Communications, Public Relations, Hospitality Management, Business, or a related discipline.
- Minimum 3–5 years of experience in marketing and marketing communications, preferably within the hospitality, lifestyle, luxury, travel, or tourism industries.
- Proven experience in planning and executing integrated marketing campaigns across traditional and digital channels.
- Strong understanding of brand management, public relations, event marketing, and social media. Experience in digital marketing is an added advantage.
- Excellent copywriting, editing, and storytelling skills with exceptional attention to detail.
- Experience working with creative agencies, media partners, influencers, and external vendors.
- Strong organisational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
- Excellent interpersonal and communication skills, with the ability to collaborate effectively across departments.
- Proficiency in Microsoft Office is essential. Knowledge of Canva, Adobe Creative Suite, content management systems, and digital marketing tools is an added advantage.
- Creative, resourceful, proactive, and passionate about hospitality marketing.