JOINT18 Hiring! Full Time Marketing Growth Executive in Federal Territory - Ricebowl

Build brands. Learn marketing. Use AI to drive measurable business growth.

Movewell Group is looking for a curious, ambitious junior marketer to support growth across BP Chiro and JOINT18. This is a hands-on opportunity to gain practical experience in performance marketing, content, campaign strategy, analytics, AI tools, and healthcare brand building.

You do not need extensive experience. We are looking for someone who is eager to learn, comfortable testing new ideas, and motivated by seeing their work create real commercial results.

About Movewell Group

Movewell Group is a Malaysian healthcare group helping people move, recover and live better through integrated clinical care and science-backed nutrition.

Through BP Chiro, we provide chiropractic, physiotherapy and rehabilitation services focused on addressing the root causes of pain and mobility issues.

Through JOINT18, we develop targeted nutrition products with clear functions, clinically studied ingredients and evidence-led formulations.

You will work across both brands and gain exposure to healthcare services, e-commerce, content, advertising and business growth.

Role Overview

The Digital Marketing Executive will support the planning, execution, optimisation, and reporting of integrated marketing and demand-generation campaigns across BP Chiro and JOINT18.

The current focus of the role is to drive leads, appointments, online sales, and sustainable business growth through paid advertising, creative testing, content, landing-page optimisation, and data-led decision-making.

This role is ideal for someone with less than two years of experience who wants to build strong foundations in digital advertising, growth marketing, analytics, and campaign management.

What You Will Do

You will work closely with the team to:

• Plan, launch, manage, and optimise paid advertising campaigns across Meta, Google, and relevant digital channels.
• Support integrated lead-generation and sales campaigns across paid media, organic social, email, web, content, and partnerships.
• Generate qualified leads and appointments for BP Chiro, and online sales for JOINT18.
• Work closely with internal marketing stakeholders, including paid media, content, design, website, SEO, and operations teams.
• Test and improve campaign variables including audiences, creative angles, messaging, budgets, landing pages, offers, calls to action, and marketing funnels.
• Support the development of insight-led content campaigns, including blogs, educational content, videos, webinars, customer stories, and downloadable resources.
• Help position the website and landing pages as key conversion points for campaign traffic, ensuring clear customer journeys from advertisement to enquiry, booking, or purchase.
• Analyse advertising, website, sales, and lead data using dashboards and AI-powered tools.
• Monitor campaign KPIs and identify which initiatives should be scaled, improved, paused, or stopped.
• Turn performance data into clear, practical recommendations for improving marketing spend, campaign ROI, lead quality, and conversion rates.
• Research competitors, customer behaviour, market trends, and emerging advertising opportunities.
• Support content planning, filming, production, and creative development where needed.
• Explore AI tools, automations, and new workflows that improve marketing productivity, reporting quality, and campaign performance.
• Maintain consistent use of brand messaging, positioning, visual identity, and approved healthcare claims across all campaign materials.
• Assist with campaign budgets, spend monitoring, performance reporting, and reconciliation for assigned projects.

Qualifications

• Fresh graduates or candidates with less than two years of experience.
• Good command of both English and Mandarin.
• Strong interest in paid media, growth marketing, data, consumer behaviour, and AI tools.
• Willing to learn numbers, spreadsheets and marketing performance metrics.
• Comfortable experimenting with AI tools and new technology.
• Curious, proactive, organised, and willing to experiment.
• Able to communicate clearly and work effectively with different teams.
• Interested in healthcare, wellness, e-commerce, or consumer brands.
• Basic familiarity with Meta Ads, Google Ads, Canva, analytics tools, or content creation is helpful, but not essential.
• Your education or previous job title is not the most important factor. We care more about your attitude, ability to learn and willingness to improve.