About Toby World
Toby World is a Hong Kong-based IP and lifestyle company with more than 20 years of experience in product design and commercialization.
As we expand internationally, we are looking for an Ecommerce & Online Channels Manager to lead the overall development, operation and performance of our online channels.
Key Responsibilities
- Develop and manage the strategy, priorities and performance targets for our online channels
- Oversee daily ecommerce operations and ensure all channels are maintained accurately and effectively
- Monitor sales, traffic, conversion, customer retention and other key commercial metrics
- Analyse customer behaviour across landing pages, product pages, cart and checkout to identify performance issues and opportunities
- Review website UI/UX, navigation, page engagement and checkout experience, and recommend improvements
- Coordinate product launches, promotions, merchandising and product information across online channels
- Manage external service providers and ensure projects are delivered according to agreed priorities, timelines and standards
- Work with relevant partners on website development, analytics, CRM, SEO, GEO and other digital initiatives
- Prepare regular performance reports and translate findings into clear actions
- Improve ecommerce workflows through AI tools, automation and new systems
- Coordinate with internal teams to ensure smooth order, inventory, fulfillment and customer-service operations
What We’re Looking For
- At least 5 years of relevant ecommerce or online retail experience
- Strong hands-on knowledge of Shopify and ecommerce operations
- Experience managing multiple online channels
- Strong understanding of ecommerce analytics, customer journeys, UI/UX and conversion optimization
- Ability to interpret detailed performance data and turn it into practical improvements
- Experience managing agencies, developers or external service providers
- Strong project-management, organizational and problem-solving skills
- Commercially minded, detail-oriented and able to work independently
- Familiarity with CRM, analytics, SEO and AI-enabled ecommerce tools
- Good command of Cantonese and English; Mandarin will be an advantage
- Proficient in Excel
Experience with online marketplaces, digital advertising, API integrations or ecommerce automation will be an advantage.
Interested candidates should submit their CV, current and expected salary, availability, and a brief summary of the ecommerce businesses or online channels they have managed.
Pay: $30,000.00 - $45,000.00 per month
Benefits:
- Employee discount
- Flexible schedule
Work Location: In person