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ZUS Coffee Hiring! Full Time Category Manager, MYSG in WP Kuala Lumpur - Ricebowl

Category Manager, MYSG

ZUS Coffee

Undisclosed

Full Time

KL City, WP Kuala Lumpur

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Working Location

  • Kuala Lumpur, Kuala Lumpur Kuala Lumpur WP Kuala Lumpur Malaysia

Job Description

Responsibilities

Position Responsibilities

1. Category Strategy & Product Selection

  • Develop long-term merchandise and FMCG category strategy.
  • Identify market trends, customer needs, and whitespace opportunities.
  • Build annual merchandising roadmap.
  • Curate product assortment balancing commercial potential, brand fit and customer demand.
  • Conduct competitive benchmarking and pricing analysis.
  • Manage product lifecycle from launch to discontinuation.
2. Go-To-Market (GTM)
  • Lead end-to-end product launches.
  • Coordinate cross-functional execution with Marketing, Operations, Supply Chain, Procurement and Retail teams.
  • Develop launch calendars and commercialization plans.
  • Ensure stores are fully launch-ready.
  • Monitor launch performance and optimize quickly after launch.

3. Commercial Performance Management

  • Own merchandise business performance including:

    • Sales
    • Revenue
    • Gross Margin
    • Sell-through Rate
    • Average Basket Size
    • Attachment Rate
    • Product Mix
    • Category Contribution
  • Responsibilities include:
    • Weekly business review
    • Performance reporting
    • Promotion effectiveness analysis
    • Pricing optimization
    • Portfolio review
    • Growth planning
4. Inventory & Demand Planning

  • Forecast demand for new and existing products.

  • Partner with Supply Chain to maintain healthy inventory levels.

  • Optimize stock allocation across outlets.

  • Reduce stock-outs and overstock.

  • Improve inventory turnover.

  • Manage product replenishment planning.

  • Monitor product expiry where applicable.
5. Retail Merchandising & Customer Experience

  • Develop merchandising guidelines.

  • Optimize in-store product placement.

  • Design retail display concepts.

  • Improve visual merchandising.

  • Increase product visibility.

  • Work with Operations to ensure execution consistency.

  • Continuously improve customer shopping experience inside stores.

6. Supplier & Product Management

  • Source new suppliers and products.

  • Negotiate commercial terms.

  • Monitor supplier performance.

  • Ensure product quality standards.

  • Collaborate on exclusive merchandise development.

  • Identify innovation opportunities.

7. Cross-functional Leadership

Partner closely with:

  • Marketing

  • Operations

  • Supply Chain

  • Procurement

  • Finance

  • Product Development

  • Store Operations

to ensure successful execution across the retail business.

8.

Business Growth & Continuous Improvement

  • Identify new retail growth opportunities.

  • Develop seasonal campaigns.

  • Recommend assortment expansion.

  • Explore licensing and collaboration opportunities.

  • Drive process improvements.

  • Build scalable merchandising processes as the business grows.

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