- Hong Kong Hong Kong
Working Location
Job Description
Responsibilities
JEB International Limited
JEB Group is seeking a proactive and strategic Assistant Online and Digital Marketing Manager to lead and oversee our comprehensive digital marketing efforts across multiple platforms, with a significant focus on LinkedIn and other key social media channels. The ideal candidate will be driving brand awareness, engagement, and lead generation through effective management of our website, social media, search engine marketing (SEM), paid advertising, SEO collaboration, and email/CRM campaigns.
About JEB Group:
JEB Group is a global leader and partner in high performance office partitions, built-in & bespoke furniture solutions, customised façades and architectural features. With over 34+ years of experience in the industry, JEB offers timely, cost-effective, innovative solutions & services to architects, designers, contractors, PMs and clients to help fulfil their creative vision. Our full scope of scalable services assist clients at every stage from project management, concept, design and development to prototyping, production, fit-outs and installation. Our team is renowned & trusted for their service excellence and are dedicated to delivering a diverse range of innovative, sustainable, executive solutions that lead the market toward a better future. At JEB, we believe our people, are our most important and greatest asset. We wouldn’t be where we are today without their dedication, hardwork and passion, which is why we pride ourselves on ensuring they have the best tools, resources, and environment in which to flourish, collaborate and create.
Key Responsibilities:
Reporting and Collaboration: Report to and work closely with the Chief Marketing & Communications Officer to establish and maintain a strong online presence and awareness of JEB Group’s businesses, brands, and services.
Branding and Campaigns: Collaborate with the head office marketing department to develop digital company branding and creative campaigns that support short- and long-term business goals, generating leads and awareness.
Content Creation and Consistency: Handle online content creation, ensuring all external communications (including brochures, videos, posts, reels, and ads) are consistent, accurate, and well-constructed, adhering to the brand’s tone of voice guidelines across all marketing channels.
Marketing Activities Execution: Plan, design, and execute online sales and marketing activities, such as social media campaigns, product promotions, new product launches, events, newsletters, brochures, and marketing emails.
Campaign Workflows: Build campaign workflows and automated campaigns, including associated assets like email templates, surveys, landing pages, and forms.
Ad-Hoc Projects and Events: Manage ad-hoc projects, assist with events and workshops, and provide support for events in Hong Kong in collaboration with the Hong Kong and China Marketing Manager.
Content Production and Coordination: Coordinate photo and video shoots in Hong Kong and Singapore, including video editing to produce high-quality marketing assets.
Podcast Management: Run, produce, edit, post, and track performance metrics for the JEB podcast.
Newsletter Creation: Develop and distribute JEB's internal, external, and dealer newsletters.
Social Media Management: Create, run, and optimize content across various platforms, including LinkedIn, Instagram, Facebook, Pinterest, TikTok, and China-based social channels.
Content Strategy: Develop comprehensive content strategies and plans to drive engagement and brand visibility.
Reporting and Analytics: Generate digital and podcast performance reports to inform ongoing strategies.
Blog Writing: Write and publish articles for the online blog to support marketing campaigns and thought leadership.
Client Liaison: Collaborate with clients on marketing partnerships, aligning them with specific campaigns.
Budget Management: Liaise with the Regional online and digital manager to oversee the social and digital marketing budget to ensure efficient allocation and ROI.
Planning and Reporting: Formulate the annual digital and social media plan, with bi-annual reporting on progress and outcomes.
Public Relations and Brand Representation: Serve as a brand ambassador for JEB, representing the company at offline and online events such as lunch and learns or tradeshows, to discuss services and offerings.
Digital Support Tasks: Assist the Chief Marketing & Communications Officer with website maintenance, JEB Academy updates, and SEM (Search Engine Marketing) content as needed.
Merchandise Management: Source and develop ideas for JEB merchandise, oversee production, and manage ordering processes.
Required Skills:
Fluency in English is required; proficiency in Cantonese and Mandarin (written and spoken) is essential.
At least 3 years of experience in marketing or online digital roles.
Passion for brand storytelling and content creation.
Experience in copywriting and creative writing, with high-standard written English.
Strong blend of creative and analytical skills.
Excellent soft skills with a team-player attitude.
Superior organizational skills, with the ability to manage multiple complex tasks simultaneously.
Ability to suggest improvements and adapt to change.
Detail-oriented approach.
Willingness to thrive in an international environment involving multiple languages and time zones.
Proficiency in setting, communicating, and maintaining timelines, budgets, and priorities for projects.
Knowledge of Adobe Creative Cloud and Canva is preferred.
Familiarity with SEO, SEM, PPC, and email marketing tools is preferred.
Experience with websites and e-commerce is a plus.
Proven skills in video editing, content strategy, analytics reporting, and budget management.
Strong communication and collaboration abilities, with experience working across diverse markets.
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