HYGR SDN BHD Hiring! Full Time XHS Growth Executive (Red Note) in Selangor, Earn up to MYR 3,500 - Ricebowl

Xiaohongshu (RED) Growth ExecutiveJob Summary

The Xiaohongshu (RED) Growth Executive is responsible for growing HYGR's presence on Xiaohongshu by developing content strategies, managing day-to-day account operations, building relationships with KOCs, and driving brand awareness and community engagement.

This role combines content marketing, community building, influencer management, and data analysis to position HYGR as a leading Malaysian personal care brand on Xiaohongshu.

Key Responsibilities1. Xiaohongshu Content Strategy & Management

• Plan, manage and execute HYGR's Xiaohongshu content calendar.
• Develop content strategies aligned with brand campaigns, product launches and seasonal trends.
• Create, schedule and publish engaging Xiaohongshu posts consistently.
• Ensure all content aligns with HYGR's brand identity and tone of voice.
• Optimise content using trending keywords, hashtags and search-friendly titles.

2. Content Creation & Creative Coordination

• Write compelling Mandarin and English captions suitable for Xiaohongshu audiences.
• Coordinate with photographers, designers and content creators to produce high-quality visuals and videos.
• Repurpose existing marketing assets into Xiaohongshu-friendly content formats.
• Generate new content ideas based on platform trends and audience behaviour.

3. Performance Analysis & Growth

• Monitor account performance including:
• Views
• Saves
• Engagement rate
• Follower growth
• Search rankings
• Prepare weekly and monthly performance reports.
• Analyse high-performing content and recommend improvements.
• Continuously optimise content strategy based on insights and platform updates.

4. KOC & Influencer Management

• Source, evaluate and build relationships with relevant KOCs and micro-influencers.
• Maintain an organised KOC database.
• Execute product seeding campaigns.
• Coordinate collaborations from outreach to content publication.
• Track collaboration performance and ROI.

5. Community Management

• Respond to comments and direct messages promptly.
• Build relationships with followers and community members.
• Encourage conversations and user-generated content.
• Maintain a positive and engaging brand presence.

6. Market Research

• Monitor competitor brands on Xiaohongshu.
• Research emerging trends, hashtags and viral content formats.
• Identify opportunities for new campaigns and collaborations.
• Stay updated on Xiaohongshu algorithm changes and best practices.

7. Cross-Functional Collaboration

• Work closely with Marketing, Design, Content and Product teams.
• Support campaign launches across multiple platforms.
• Assist in marketing events, product launches and promotional campaigns when required.

Job Requirements

• Diploma or Bachelor's Degree in Marketing, Communications, Business or related fields.
• 1–3 years of experience managing Xiaohongshu, social media or digital marketing.
• Strong written and verbal communication skills in Mandarin and English.
• Excellent understanding of Xiaohongshu content trends and platform behaviour.
• Experience working with KOCs or influencers is an advantage.
• Familiar with Canva, CapCut, Adobe Creative Suite or similar tools.
• Strong organisational and project management skills.
• Analytical mindset with the ability to interpret social media performance data.
• Passionate about beauty, skincare, personal care or lifestyle brands.

Success Metrics (KPIs)Content & Growth

• Publish a minimum of 30–40 Xiaohongshu posts per month
• Maintain a consistent content calendar
• Achieve monthly follower growth targets
• Improve average engagement rate and saves

KOC Management

• Recruit and onboard 20–30 new qualified KOCs per month
• Execute monthly product seeding campaigns
• Build and maintain an active KOC database
• Liase with external agencies with KOC

Community

• Maintain timely responses to community enquiries
• Increase user-generated content (UGC) and tagged posts
• Improve overall community engagement

Reporting

• Submit weekly and monthly performance reports
• Present actionable insights and recommendations for growth

Why Join HYGR?

• Shape the growth of an emerging Malaysian beauty brand on Xiaohongshu.
• Work directly with founders and influence marketing strategy.
• Gain hands-on experience in influencer marketing, content strategy and brand building.
• Opportunity to experiment with AI tools, content automation and creative marketing.
• Career growth in a fast-moving startup with regional and international expansion plans.

Pay: From RM3,500.00 per month

Benefits:

• Additional leave
• Free parking
• Maternity leave
• Opportunities for promotion
• Parental leave
• Professional development

Application Question(s):

• do you have any portfolio? pls share

Language:

• Mandarin (Required)

Work Location: In person