Mydin Malaysia Hiring! Full Time Customer Engagement - Digital Executive. in Federal Territory - Ricebowl

We are looking for a proactive Customer Engagement & Digital Executive to manage MYDIN's digital customer engagement channels and experiences. This role is responsible for building customer journeys, executing omnichannel campaigns, maintaining digital platforms and supporting initiatives that improve customer engagement and loyalty.

Key Responsibilities

·      Build and execute personalized customer journeys using a Customer Engagement Platform (CEP).

·      Create and deploy email, WhatsApp, push notification and in-app campaigns from planning through reporting.

·      Manage customer segmentation, campaign scheduling and lifecycle communications including welcome, birthday, renewal and retention journeys.

·      Maintain website, loyalty app and e-wallet content to ensure an engaging customer experience.

·      Coordinate with internal stakeholders and vendors on digital initiatives and platform enhancements.

·      Maintain Google Business Profiles across all MYDIN store locations, ensuring information and photos remain up to date.

·      Monitor campaign performance and recommend improvements based on customer engagement data.

·      Support UI/UX improvements across MYDIN's digital touchpoints.

Requirements

·      2–4 years' experience in CRM, Customer Engagement, Digital Marketing or a related field.

·      Hands-on experience with a Customer Engagement Platform (CEP), CRM or Marketing Automation platform.

·      Ability to build email campaigns and basic automated customer journeys.

·      Basic HTML knowledge for email editing is an advantage.

·      Experience managing website CMS and digital content.

·      Familiarity with Canva and/or Figma.

·      Strong communication, organization and project coordination skills.

·      Experience with platforms such as Insider, Braze, Salesforce Marketing Cloud, MoEngage or similar is an advantage.

Key Success Measures

·      Successful deployment of digital campaigns.

·      Improved customer journey conversion rates.

·      Accurate and timely updates across website, loyalty app and marketing automation platforms.

·      Continuous improvement in campaign engagement metrics.