PERSOL APAC Hiring! Full Time Hubspot Platform Specialist in Federal Territory - Ricebowl

HubSpot Administration & Data Governance

• Manage the day-to-day administration of the HubSpot platform, including system configuration, user access, roles, and permissions.
• Establish and maintain CRM governance standards, including property management, naming conventions, lifecycle stage definitions, and data retention policies.
• Ensure compliance with data governance requirements and maintain a structured, scalable CRM environment.
• Configure and maintain system settings, workflows, and controls that support secure and efficient data management.

Data Integrity & Quality Management

• Maintain high standards of data quality across contacts, companies, deals, and custom objects.
• Conduct regular data hygiene activities, including duplicate identification and merging, record cleansing, validation checks, and database audits.
• Monitor data health, identify inconsistencies or anomalies, and resolve data-related issues proactively.
• Investigate and troubleshoot data synchronisation issues and integration-related errors.
• Ensure accurate, complete, and reliable data is available for reporting, forecasting, and business decision-making.

Platform Optimisation & Automation

• Design, develop, and optimise HubSpot workflows, automation, and lead management processes.
• Implement and maintain lead scoring, lead routing, nurture programs, and customer lifecycle automation.
• Build and maintain landing pages, forms, email templates, tracking links, and other HubSpot assets to support marketing initiatives.
• Continuously review and improve existing automations to increase efficiency, reduce manual effort, and align with best practices.

Reporting & Analytics

• Develop and maintain dashboards, reports, and performance metrics for Sales and Marketing teams.
• Deliver actionable insights through data analysis to support strategic decision-making.
• Monitor campaign, pipeline, and revenue performance against key business objectives.
• Partner with stakeholders to identify reporting requirements and translate them into meaningful dashboards and KPIs.

Technical Support & User Enablement

• Serve as the primary HubSpot subject matter expert for internal users.
• Provide timely support and troubleshooting for CRM, workflow, automation, and integration-related issues.
• Collaborate with HubSpot support, vendors, and internal IT teams to resolve complex technical challenges.
• Develop and deliver user training, documentation, and best-practice guides to drive adoption and platform proficiency.

Platform Innovation & Cross-Functional Collaboration

• Stay up to date with HubSpot product enhancements, emerging capabilities, and new features.
• Evaluate and recommend improvements that enhance automation, reporting, customer engagement, and operational efficiency.
• Partner closely with Marketing, Sales, and IT teams to align CRM processes with business objectives.
• Support the ongoing evolution and scalability of the HubSpot ecosystem as business needs grow.

Requirements:

• Degree in Marketing, Business, Information Systems, or a related field, or equivalent relevant experience.
• 2+ years’ hands-on experience administering and managing HubSpot CRM, including Marketing Hub and Sales Hub.
• Proven ability to build and maintain HubSpot assets and automation, including workflows, lead nurturing, landing pages, email templates, forms, and tracking links aligned to marketing and sales processes.
• Experience using HubSpot Operations Hub for data synchronization, enrichment, and automation; familiarity with HubSpot AI capabilities (e.g. Breeze AI) advantageous.
• Strong understanding of digital marketing, inbound methodology, lead funnel management, and CRM best practices.
• Demonstrated experience in CRM data governance and data quality management, including lifecycle stages, property standards, naming conventions, and duplicate management.
• Ability to design and maintain structured CRM frameworks ensuring data integrity and a single source of truth.
• Experience supporting marketing campaign execution using HubSpot (e.g. email marketing, lead management, inbound campaigns).
• Strong troubleshooting skills with experience resolving CRM, workflow, and integration issues.
• Experience integrating HubSpot with third-party systems (e.g. CMS, ERP, or marketing tools) and managing data flow between platforms.
• Knowledge of Salesforce, Marketo, web analytics tools, or HTML/CSS for marketing asset customization is advantageous but not essential.