The Marketing Manager is responsible for leading and executing Lamarsa’s overall marketing strategy to drive brand growth, customer engagement, and sales performance. This role requires a
strong balance of strategic thinking and hands-on execution, working closely with internal teams, external agencies, and brand partners. The Marketing Manager will oversee a small in-house marketing team and is expected to be deeply involved in planning, reviewing, and executing campaigns while building structure, clarity, and accountability within the team.
Why Join Us?
- Attractive performance bonuses and yearly increment
- Work with leading global coffee equipment brands to shape the brand’s future
- Be part of a growing, premium lifestyle-driven company
- Professional development opportunities
- Opportunity to shape and lead the marketing direction
- Medical Insurance, allowances and excellent staff benefits
- Dynamic, collaborative and supportive working environment
Key Responsibilities
Team Leadership & Collaboration
- Lead, mentor, and manage the marketing team, ensuring clear roles, priorities, and accountability.
- Provide guidance, feedback, and performance direction to ensure high-quality output.
- Foster cross-functional collaboration with internal teams and Management to ensure clarity, alignment, and timely delivery.
- Build structured workflows, approvals, and reporting processes within the marketing function.
Marketing Strategy & Planning
- Develop and execute integrated marketing strategies aligned with company objectives and brand positioning.
- Plan annual and quarterly marketing calendars covering campaigns, product launches, promotions, and events.
- Translate business and sales goals into clear marketing plans with measurable KPIs.
- Monitor market trends, customer insights, and competitor activities to refine strategies.
Campaign & Content Management
- Oversee end-to-end marketing campaigns across digital, retail, and offline channels.
- Guide content direction for social media, website, EDMs, advertising, and brand communications.
- Review and approve marketing materials to ensure consistency with brand tone and standards.
- Ensure campaigns are delivered on time and within budget.
Digital & E-Commerce Marketing
- Work closely with the e-commerce team to support website content, product launches, and promotional pages.
- Oversee digital performance including social media, paid ads, website traffic, and conversion metrics.
- Support data accuracy and content readiness for website and updates when required.
Brand Partnerships & Events
- Coordinate brand collaborations, product launches, and marketing-led events.
- Work closely with principals, suppliers, and partners on joint marketing initiatives.
- Support event planning, messaging, and post-event reporting to maximise brand impact.
Market Intelligence, Reporting & Performance Tracking
- Conduct market analysis to stay updated on industry trends, customer preferences, and competitive activities, using insights to refine our marketing strategies.
- Monitor market trends, industry developments, and competitor activities to identify opportunities and risks.
- Track and report marketing performance, campaign results, and ROI.
- Present insights and recommendations to management based on data and outcomes.
- Continuously refine strategies based on performance analysis
Job Requirement
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience (5+ years) in a marketing role, with at least 2 years in a managerial position, preferably in retail, lifestyle, FMCG, or premium brands.
- Strong background in brand management and brand partnerships.
- Excellent leadership, communication, and project management skills.
- Strong understanding of digital marketing, content strategy, and performance analytics.
- Experience working with agencies, vendors, and external partners.
- Comfortable operating in a hands-on, fast-paced, and evolving environment.
- High attention to detail, organisation, and accountability.
- Passion for the coffee industry is a plus!
Be the first to know!
2A , Jalan PJU 3/48, Sunway Damansara, 47810 Petaling Jaya, Selangor.
Mon-Fri: 9.00am - 6.00pm
Sat: 9.30am - 5.30pm
Sun & Public Holiday: Closed