Kredence Creative Solutions Hiring! Full Time Distribution Marketing Manager in WP Kuala Lumpur - Ricebowl

A Distribution Marketing Manager is expected to possess a strong understanding of channel distribution, integrated marketing, funnel marketing, and performance campaign management, supported by a proven track record of planning and delivering successful marketing initiatives across multiple distribution channels. This role is responsible for developing effective channel marketing strategies, managing distribution partners, and ensuring seamless execution of campaigns that maximize brand visibility, customer engagement, and business growth.

At Kredence Creative Solutions, we are in search of talents who are not merely dreamers but passionate doers, driven by the relentless desire to bring grand ideas to life. We are looking for proactive and resourceful team players who thrive in fast-paced environments, embrace new challenges with confidence, and consistently demonstrate initiative and ownership. The ideal candidate is highly adaptable, detail-oriented, and capable of balancing both collaborative teamwork and independent execution, while maintaining high performance under pressure and tight timelines.

Key Responsibilities:

Channel Strategy Management & Optimization

• Develop and implement channel distribution marketing strategies aligned with client objectives to maximize campaign reach, brand visibility, and market penetration.

• Work closely with the Brand Marketing team and clients to extract consumer insights that power the customer journey mapping.

• Research, understand and develop customer journeys based on the client’s objectives that feed into the channel mix strategy development.

• Advise on both digital and offline channel mix (retail, OOH, activations, trade marketing) per client brief and objectives.

• Create, orchestrate and oversee both digital and offline channel mix (DOOH, activations, trade marketing) per client brief and objectives, ensuring all initiatives are tailored to the appropriate distribution channels while maintaining brand consistency.

• Identify new channel opportunities and recommend innovative strategies to enhance campaign performance and business growth.

• Monitor channel and touchpoint (ie. website, landing pages) performance to spot for optimization opportunities that align with full-funnel optimization practices.

• Lead CRO initiatives across owned digital touchpoints — flag drop-off points, propose test hypotheses, partner with tech/design team on execution.

• Advise and guide the team on channel mix and channel-specific optimizations based on performance data.

Client & Partner Management

• Build and maintain strong relationships with clients, channel partners (online and offline) and strategic partners.

• Collaborate with channel partners to execute co-marketing initiatives and joint promotional campaigns that drive business objectives.

• Manage client expectations by providing strategic recommendations, proactive communication, and high-quality service delivery.

• Proactively discover, experiment and expand the channel mix / partners for expanded distribution coverage.

• Work closely with the Business Development team to jointly develop proposals and support client presentations where necessary.

Campaign Performance & Reporting

• Monitor and evaluate campaign performance across all distribution channels by analyzing key metrics such as channel effectiveness, customer engagement, lead generation, conversion, and return on investment (ROI).

• Prepare comprehensive campaign performance reports with actionable insights and strategic recommendations to optimize future marketing initiatives.

• Regularly keep track of new measurement frameworks, tools and evolve to improve marketing visibility.

Division Resource Management

• Manage channel marketing budgets and campaign expenditures to ensure cost-effective execution.

• Evaluate vendor quotations and marketing investments while ensuring the efficient allocation of resources and adherence to approved budgets.

• Monitor project / client account profitability, budget utilization, and overall financial performance of campaigns.

• Keep track of project progress, ensure timely delivery of work from the team, and anticipate the human resources required proactively to ensure projects are carried out smoothly.

• Regularly review, build and/or enhance the division workflows and processes to improve efficiency and effectiveness, while ensuring team compliance.

Team Leadership & People Development

• Lead, mentor, and develop the Distribution Marketing team by assigning responsibilities, provide guidance on growth opportunities / directions, and setting work KPIs in accordance with their growth plans.

• Foster strong collaboration across internal departments to ensure seamless campaign execution and achieve overall campaign success.

• Provide regular coaching, performance feedback, and development opportunities to build a high-performing and engaged team.

Job Requirement:

• Bachelor's degree in Marketing, Advertising, Mass Communications, Public Relations, Business Administration or a related field.

• Minimum 6 – 8 years of experience in Channel Marketing, Trade Marketing, Distribution Marketing, Brand Marketing, or Integrated Marketing, preferably in an agency setting.

• Experience managing regional or multi-market campaigns is an advantage.
  

Required Skills:

• Google Analytics 4 (GA4)

• Meta Ads

• Google Ads

• TikTok Ads

• XHS (Little Red Book) Ads

• LinkedIn Campaign Manager

• Programmatic Ads (ie. DV360, StackAdapt)

• Retail Marketplace Ads (ie. Shopee, Lazada, Amazon)

• CRM platforms (HubSpot, Salesforce, or similar)

• Microsoft Office / Google Workspace

• ClickUp, Asana, *************, Trello, or Jira

• Looker Studio, Tableau, or Power BI

• Hotjar, Clarity, Optimizely, VWO

• Triple Whale, Thoughtmetrics, Northbeam