Full Time SEM Specialist Jobs, in Omnicom Media Asia Pacific Petaling Jaya - Ricebowl

Role Overview

As an SEM Specialist, you'll play an important role in helping some of Malaysia's leading brands connect with their audiences through high-performing paid search campaigns. Working alongside planners, client teams and platform partners, you'll bring campaigns to life, continuously optimise performance, and turn data into meaningful insights that drive business results.

This role is ideal for someone who enjoys problem-solving, learning new technologies, and thrives in a fast-paced agency environment where no two days are the same.

Key Responsibilities

Campaign Planning & Activation

• Build, launch and manage paid search campaigns across Google Ads, Performance Max and Microsoft Ads.
• Translate media plans into effective campaign structures, keyword strategies and audience targeting.
• Implement tracking, tagging and quality assurance to ensure campaigns launch accurately.
• Manage campaign budgets and delivery timelines.

Campaign Optimisation

• Monitor campaign performance and make ongoing optimisations to improve results.
• Manage bidding strategies, keywords, audiences, budgets and ad copy testing.
• Identify opportunities to improve efficiency, conversions and return on investment.
• Proactively recommend new optimisation ideas and testing opportunities.

Reporting & Insights

• Prepare campaign reports and performance dashboards.
• Analyse campaign data to identify trends, insights and recommendations.
• Share learnings with internal teams and support client presentations.
• Maintain accurate campaign documentation and reporting.

Collaboration

• Partner closely with planners, client teams, analytics and other activation specialists to deliver integrated solutions.
• Support client discussions with campaign updates and recommendations.
• Build strong relationships with platform partners such as Google and Microsoft.

Continuous Learning

• Stay up to date with industry trends, platform updates and AI-powered search solutions.
• Embrace new technologies and best practices that improve campaign performance.
• Contribute ideas that help elevate the team's capabilities and client outcomes.

Requirements

• Bachelor's Degree in Marketing, Business or a related discipline.
• 2–4 years' experience managing paid search campaigns, ideally within a media agency.
• Working knowledge of Google Ads, GA4, Google Tag Manager and Microsoft Ads.
• Experience with Looker Studio is an advantage.
• Strong analytical mindset with excellent attention to detail.
• Curious, collaborative and eager to learn.
• Google Ads Certification is an advantage.

At Omnicom Media, you'll work with some of the world's most recognised brands alongside talented and passionate people who are committed to delivering outstanding client outcomes. We believe in continuous learning, collaboration and innovation, empowering our teams to grow their careers while making a real impact on our clients' business