全职 Digital Marketing Performance Executive 工作, 薪水, Klinik Dr.Prevents Federal Territory 公司招聘中 - Ricebowl

We are looking for a Performance Marketing Executive to plan, launch, monitor, optimise, and report

digital advertising campaigns across Google Ads, Meta Ads, landing pages, and analytics platforms.

The role is focused on generating measurable patient enquiries, appointment bookings, and

campaign-driven revenue through properly tracked and optimised digital campaigns.

This is not a basic social media posting role. The candidate must be hands-on with:

• Paid ads execution

• Conversion tracking

• Campaign reporting

• Landing page coordination

• AI-enabled marketing execution

1. Key Responsibilities

The candidate will be responsible for:

• Planning, launching, managing, and optimising Google Ads and Meta Ads campaigns.

• Managing campaigns for lead generation, WhatsApp enquiries, calls, form submissions,

appointment bookings, and website traffic.

• Conducting keyword research, audience targeting, competitor analysis, and campaign planning.

• Monitoring campaign performance and optimising cost per lead, conversion rate, and ROI.

• Identifying campaigns, keywords, audiences, and creatives to pause, revise, or scale.

• Ensuring GA4, Google Tag Manager, Meta Pixel, UTM tracking, and conversion tracking are properly

set up and monitored.

• Tracking key conversion actions such as WhatsApp clicks, call clicks, landing page submissions, and

appointment enquiries.

• Ensuring landing pages are mobile-friendly, fast-loading, properly tracked, and conversion-focused.

• Preparing weekly and monthly campaign reports for management.

• Reporting key metrics including ad spend, CTR, CPC, leads, cost per lead, conversion rate, bookings, and campaign ROI.

2. AI-Enabled Marketing Requirement

• The candidate must be familiar with using AI tools and Large Language Models such as ChatGPT,

Claude, Gemini, or equivalent platforms.

• AI-generated outputs must be reviewed, verified, and aligned with healthcare ethics, brand

standards, confidentiality, and management direction.

3. Required Skills

The candidate should have practical experience or working knowledge in:

• Google Ads

• Meta Ads Manager

• GA4

• Google Tag Manager

• Meta Pixel

• Conversion tracking

• UTM tracking

• Landing page performance monitoring

• Paid lead generation

• Campaign reporting

• Google Sheets / Excel

• Basic ad copywriting

• Basic website and analytics troubleshooting

The candidate must be able to explain campaign performance in simple business language.

4. Preferred Skills

The following will be an added advantage:

• Experience in healthcare, clinic, dental, aesthetic, pharmacy, insurance, wellness, or service-based

lead generation.

• Experience managing multi-branch or location-based campaigns.

• Experience with WordPress or other website CMS platforms.

• Experience with Looker Studio dashboards.

• Experience tracking WhatsApp leads and call conversions.

• Basic SEO knowledge.

• Google Ads certification.

• Meta Blueprint certification.

• Experience using AI tools for marketing workflow automation.

5. Minimum Requirements

• Diploma or Degree in Marketing, Digital Marketing, Business, Communications, IT, or related field.

• Minimum 1–3 years of experience in digital marketing, paid ads, performance marketing, or lead

generation.

• Hands-on experience with Google Ads and/or Meta Ads Manager.

• Basic knowledge of GA4, Google Tag Manager, Meta Pixel, and conversion tracking.

• Familiarity with AI tools and LLMs such as ChatGPT, Claude, Gemini, or equivalent platforms.

• Able to work from Jalan Ipoh, KL.

• Good communication skills in English and Bahasa Malaysia.