TNG Digital Hiring! Full Time Lead, SEO - Web Strategy in Federal Territory - Ricebowl

At TNG Digital, part of TNG Digital Group, we build the tech behind TNG eWallet, one of Malaysia’s most used apps for payments and everyday life. Millions of people rely on us daily, not just to pay, but to manage money, access financial services, and get things done faster and simpler. Behind it all is a team that likes to question how things are done, move quickly, and try new ideas. If you enjoy solving real problems and seeing your work used at scale, you will feel right at home here.

We are looking for an experienced SEO and web strategy leader to shape the future of our digital ecosystem. The role will define and drive the SEO strategy across multiple websites, ensuring they are technically robust, discoverable and built to support long-term business growth. Working closely with the web development, content, digital marketing, UED and creative teams, the role will establish best practices, strengthen technical foundations and improve website performance through a strategic, data-driven approach. This role is ideal for someone who enjoys building from the ground up, bringing structure to ambiguity, and establishing scalable frameworks that enable teams and digital platforms to perform at their best. Beyond SEO, the role will serve as the strategic owner of our web presence, ensuring our websites deliver an excellent user experience today while laying the foundation for future growth.

What You'll Do:

Develop the web and SEO strategy

• Define and own the SEO and web strategy across multiple websites and web-based assets.
• Develop a roadmap covering technical SEO, website architecture, content strategy, analytics, governance and organic growth.
• Establish SEO standards and best practices, while keeping pace with emerging search technologies and AI-powered search.

Build strong technical foundations

• Lead technical SEO initiatives, including crawlability, indexing, structured data, Core Web Vitals, page speed and site health.
• Partner with the web development team to embed SEO best practices throughout website planning, development and release.
• Define analytics, tagging and tracking requirements to ensure accurate measurement and actionable insights.
• Improve information architecture, navigation and site structure to enhance discoverability, usability and scalability.

Drive content discoverability

• Lead the SEO content strategy with SEO content writers.
• Develop keyword and topic strategies aligned with customer intent and business priorities.
• Improve content quality, authority and organic visibility across all websites.

Measure, analyse and optimise

• Establish KPIs and reporting frameworks for SEO and website performance.
• Analyse website and search performance, translating insights into prioritised recommendations.
• Continuously optimise website performance through data, testing and ongoing refinement.

Lead cross-functional collaboration

• Provide strategic leadership for the SEO and web function.
• Mentor and guide cross-functional teams on SEO best practices.
• Partner with stakeholders across Brand, Product, UED, Analytics and the web development team to align website initiatives with business objective.

Role Requirements:

• 7+ years of experience leading SEO strategy and website optimisation for medium to large digital platforms.
• Proven success in building SEO capabilities and driving organic growth through technical SEO, content strategy and website optimisation.
• Strong expertise in technical SEO, website architecture, information architecture, structured data, Core Web Vitals and modern SEO best practices.
• Experience working closely with web development teams to influence technical implementation and website performance.
• Strong knowledge of Google Analytics 4, Google Tag Manager, Google Search Console and SEO platforms such as Ahrefs, SEMrush or Screaming Frog.
• Working knowledge of HTML, CSS and JavaScript, with the ability to communicate effectively with technical teams.
• Strong analytical, stakeholder management and project management skills.
• Experience leading or mentoring SEO professionals.

What you get:

Work your way

• Flexible working hours

Your wellbeing matters

• Medical coverage, with option to include dependants
• Extra leave for family and caregiving needs

Rewards that grow with you

• Monthly lifestyle allowance via TNG eWallet
• Long-term rewards for your contributions

Everyday support

• Mobile and broadband reimbursement

What it’s like to work here:

We care about people who take ownership, speak up, and want to make things better. Titles matter less than impact. Good ideas can come from anyone.

You will be working with people who are curious, practical, and not afraid to challenge each other in a good way.

Note: Only shortlisted candidates will be contacted.