- Kuala Lumpur Federal Territory Malaysia
Working Location
Job Description
Responsibilities
The KOL Specialist is responsible for supporting the execution of influencer marketing campaigns, with a primary focus on KOL sourcing, coordination, and campaign delivery. This role also supports affiliate marketing initiatives by assisting in partner sourcing and campaign coordination. The ideal candidate is detail-oriented, proactive, and passionate about social media and content trends.
Key Responsibilities:
KOL / Influencer Marketing
Source and identify suitable KOLs and influencers based on campaign requirements and target audience.
Support outreach, communication, and onboarding of influencers for campaigns.
Coordinate campaign deliverables including timelines, content requirements, and posting schedules.
Follow up closely with KOLs to ensure timely submission of content and deliverables.
Review influencer content to ensure it meets basic brand guidelines before internal submission.
Assist in maintaining and updating the KOL database for future collaborations.
Coordination & Reporting
Support campaign tracking and assist in preparing performance reports.
Maintain proper documentation of KOL and affiliate collaborations.
Work closely with internal teams (marketing, sales, e-commerce) to ensure smooth campaign execution.
Stay updated on social media trends, influencer landscape, and emerging platforms.
Requirements
Diploma/Degree in Marketing, Business, Communications, or related field.
1–2 years of experience in KOL/influencer marketing, social media, or digital marketing.
Familiar with social media platforms (Rednote (XHS), TikTok, Instagram, etc.) and influencer trends.
Good communication and coordination skills.
Detail-oriented, responsible, and able to multitask in a fast-paced environment.
Proactive and willing to learn.
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