PetCubes Hiring! Full Time Performance Marketing Manager in Selangor - Ricebowl

This job is based in Malaysia. It is an on-site role.

About PetCubes

At PetCubes, we are on a mission to redefine pet longevity through the power of fresh, biologically appropriate nutrition. As Singapore’s leading premium fresh pet food brand, we pioneer scientifically backed, fresh-frozen diets crafted by our in-house PhD Animal Nutritionist.

As we scale our regional presence and continuous product innovation, we are looking for bold, agile, and passionate individuals to join our lean, high-performing team. If you’re ready to make a tangible impact on the lives of pets and thrive in a fast-paced, entrepreneurial environment, we want to hear from you.

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail. 

Responsibilities

SG & MY Campaign Execution

• Execute and manage all live paid campaigns across the shared SG / MY Meta Ads Manager account, Google Ads, and TikTok Ads Manager in line with the strategy set by the DTC Lead
• Own the day-to-day mechanics of campaign management - audience architecture, bid strategies, budget pacing, creative rotation, and campaign structure - across Meta, Google, and TikTok for SG and MY
• Proactively flag performance trends, anomalies, and opportunities to the DTC Lead - bringing a clear POV on what the data is saying and what should change
• Brief and work with the Creative team on ad creative requirements based on current performance, flagging fatigued creatives for replacement
• Maintain a 3-month rolling campaign calendar for SG and MY covering all planned paid activity, key sale dates (National Day, Christmas), and budget peaks

Shopify Management

• Manage paid media-related tasks across all three Shopify stores (SG, MY, HK) - each store operates independently and should be maintained consistently
• Own UTM parameter governance across all three stores - build, maintain, and audit UTM structures to ensure clean and consistent tracking from ad click to purchase
• Configure and verify pixel and tracking setup across all three Shopify stores, including Meta Pixel, Google Tag, and TikTok Pixel - coordinate with the HK agency for the HK store
• Conduct regular spot checks on tracking health, particularly after Shopify theme updates or app changes that can break pixel events, and flag and resolve discrepancies promptly
• Liaise with the Business Systems Associate and developer where tracking issues require backend or theme-level fixes beyond the PMM's access scope

Performance Analytics & Reporting

• Own all paid performance metrics including ROAS, CAC, CPL, conversion rate, and paid-attributed revenue across SG, MY, and HK - and be the team's primary source of truth on what the numbers mean
• Pull and reconcile data from three separate GA4 properties (one per market website) alongside Meta, Google Ads, and TikTok Ads - UTM consistency across all three Shopify stores is essential for clean attribution
• Maintain a consolidated cross-market dashboard (provided from DTC lead) with a single view of paid performance across all markets, channels, and campaigns
• Produce a weekly numbers check-in covering spend pacing, ROAS, and any campaigns needing immediate attention - brief and actionable, with a clear PMM recommendation where relevant
• Produce one monthly performance report covering all three markets with wins, misses, data insights, and a recommended action list
• Conduct a quarterly attribution audit across all three GA4 properties and ad platforms to ensure data accuracy, consistent UTM tagging, and aligned attribution models

Testing & Optimisation

• Run a structured A/B testing programme for SG and MY across ad creatives, audience segments, and bidding strategies
• Use SG as the primary testing market; bring learnings to the DTC Lead with a clear POV on whether and how to apply them to MY and HK
• Maintain a running test log with hypotheses, results, statistical significance, and roll-out decisions

Budget Management

• Execute and pace paid media budgets across SG, MY, and HK within parameters set by the DTC Lead, flagging over or underspend early with a recommended reallocation
• Produce a monthly budget pacing update per market and channel
• For HK, review monthly spend reconciliation reports from the agency and flag any variances against agreed budget guardrails to the DTC Lead
• Ensure compliance with platform policies and local data privacy regulations - PDPA for SG and MY, PDPO for HK - particularly around pixel consent and custom audience handling across all three Shopify stores

Requirements

Must-Haves

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 4–6 years of hands-on experience executing and managing paid media campaigns, ideally within DTC, e-commerce, FMCG, or consumer goods
• Hands-on proficiency across all major digital ad platforms used by the business, specifically Meta Ads Manager, Google Ads, and TikTok Ads Manager — including campaign setup, audience architecture, bid strategy, budget pacing, and creative rotation
• Strong command of paid performance metrics (ROAS, CAC, CPL, conversion rate) and demonstrated experience reconciling data across multiple GA4 properties and ad platforms
• Working knowledge of UTM governance and pixel/tracking setup (Meta Pixel, Google Tag, TikTok Pixel) on Shopify, including troubleshooting tracking issues after theme or app updates
• Experience running structured A/B tests on ad creative, audience segments, and bidding strategies, with disciplined test documentation
• Comfortable managing multi-market budgets and pacing, with the judgement to flag and recommend reallocation
• Strong, clear written communication skills

Nice-to-Haves

• Prior experience working in, managing or briefing an external media agency
• Experience in the pet care, pet food, or animal wellness industry
• Is a pet owner or genuine pet lover
• Familiarity with subscription/DTC business models and multi-market Shopify operations