About BHF Pte Ltd
BHF PTE LTD is one of the largest bakery manufacturer in Singapore that has a multi-brand retail portfolio, including Hayley, Baker’s Heaven, Goomedo, and Ritz Apple Strudel. We supply premium bread, pastries, and ready-to-eat products to over 200 touchpoints daily, spanning major retail networks, food service clients, and international export markets.
We are looking for a commercial, self-driven Key Accounts Manager to champion our brand presence, expand our footprint across the food service sector, and drive sustainable revenue growth.
Role Overview
As a Key Accounts Manager, you will serve as the primary strategic link between BHF and our retail partners. You will initiate commercial growth strategies, manage Joint Business Planning (JBP), and optimize trade spend.
This role is ideal for a proactive professional who thrives on building strong relationships, analyzing retail data, and driving negotiations.
Key Responsibilities
- Portfolio & Relationship Management: Nurture and expand strategic relationships with buyers and managers at major supermarket chains (e.g., NTUC FairPrice, Cold Storage, Sheng Siong, Giant).
- Joint Business Planning (JBP): Develop and execute comprehensive business plans that drive volume growth, manage category margins, and maximize BHF’s return on investment.
- Product Listing & Promotional Strategy: Spearhead the listing and distribution setup for New Product Developments (NPDs). Plan, negotiate, and execute tailored promotional calendars, seasonal campaigns, and cross-merchandising strategies.
- Commercial Analysis & Forecasting: Utilize retail data portals (e.g., FairPrice Supplier Portal) to track SKU performance, analyze sales velocity, monitor stock levels, and provide accurate sales forecasts to our production and logistics teams.
- Cross-Functional Collaboration: Partner closely with Production, Quality Assurance, Order Desk, and Logistics teams to ensure flawless order fulfillment, maintaining high standards of service.
- Market Insights: Keep a pulse on market trends, competitor activity, and pricing adjustments within the industrial bakery and ready-to-eat categories to secure BHF's competitive edge.
- Business Networking & Industry Presence: Actively build, leverage, and maintain a robust professional network within the Singapore F&B, hospitality, and culinary communities (including chefs, procurement managers, F&B directors, and industry associations) to generate high-quality B2B leads and unlock strategic partnership opportunities.
Requirements
- Education: Bachelor or equivalent qualification in Business Management or a related field.
- Experience: 4 to 6 years of proven account management or sales experience within Food Manufacturing or F&B sector in Singapore. HoReCa & Food Services Management would be beneficial.
- Network & Track Record: Demonstrated experience managing major retail accounts in Singapore, with established rapport among local supermarket category buyers.
- Core Skills: Strong analytical capabilities (interpreting sales data), excellent interpersonal rapport, and proven corporate negotiation skills.
- Technical Proficiency: Proficient in Microsoft 365 (specifically Excel and PowerPoint for data tracking and client presentations).
Pay: $3,800.00 - $4,500.00 per month
Work Location: In person