Queens College Hiring! Full Time MARKETING EXECUTIVE in Federal Territory, Earn up to MYR 3,500 - Ricebowl

a Marketing Specialist QUALIFICATIONS

• Role Title: Marketing Specialist
• Minimum Bachelor’s Degree in Marketing, Digital Marketing, Communications, or a related field.

As a Marketing Specialist, your role will involve managing and optimizing paid advertising campaigns, SEO/SEM strategies, and digital marketing funnels to drive measurable results. You will also oversee performance metrics, marketing automations, and nurture sequences to support the company’s growth objectives.

Skills Requirements:

The following requirements are essential for carrying out your responsibilities effectively:

• Proficiency in Paid Ads Management (Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads etc.)
• Strong SEO/SEM Knowledge
• Analytical Skills (Performance Tracking & Optimization)
• Marketing Funnel Design & Automation Tools
• Ai Prompting Skills
• Creative & Data-Driven Thinking

By having the above skills, you should be able to perform the following key job scope areas with soft landing & training by TYMBA.

Benefits:

• Full Timer (After Probation Period 3 to 6 months) – Software subscriptions, tools, upskilling training, medical insurance, EPF, SOCSO, 14 days annual leave.

Job Scope:

1. Paid Ads Management:

• Plan, execute, and optimize paid advertising campaigns across platforms (Google Ads, Meta Ads, LinkedIn, etc.).
• Set up, monitor, and adjust campaigns to maximize ROI and achieve performance goals.
• Develop ad creatives and landing pages in collaboration with the design team.

2. SEO/SEM Management:

• Develop and implement SEO strategies to improve organic rankings and search visibility.
• Manage SEM campaigns and ensure keywords, ads, and bidding strategies are optimized.
• Conduct keyword research, competitor analysis, and content audits.

3. Performance Tracking & Analytics:

• Track and analyze digital marketing metrics (e.g., CTR, CPC, ROI, conversions).
• Provide weekly and monthly performance reports with actionable insights.
• Use tools like Google Analytics, Search Console, and dashboards to monitor campaign success.

4. Marketing Funnels & Automation:

• Develop, design, and optimize marketing funnels for lead generation and conversion.
• Set up and manage automation workflows, including email nurture sequences.
• Monitor funnel performance and address drop-off points with targeted strategies.

5. Content Strategy Integration:

• Collaborate with content and design teams to align visuals and messaging with campaign goals.
• Optimize landing pages and ad copy for audience relevance and improved conversion rates.

6. Audience Nurturing & Engagement:

• Implement and monitor automated nurture sequences to engage prospects at each funnel stage.
• Use A/B testing to refine messaging, design, and offers.

7. Trend Awareness & Innovation:

• Stay up-to-date with the latest trends in paid advertising, SEO/SEM, and marketing automation tools.
• Bring innovative ideas to optimize campaigns and improve results.

8. Time Management & Collaboration:

• Manage multiple campaigns and tasks efficiently while meeting deadlines.
• Coordinate with internal teams and stakeholders to ensure alignment with business objectives.

9. Continuous Learning:

• Actively pursue learning opportunities to stay current with evolving digital marketing tools and strategies.
• Share knowledge and insights with the broader marketing team to drive collective success.

Job Type: Full-time

Pay: RM2,500.00 - RM3,500.00 per month

Benefits:

• Health insurance
• Maternity leave
• Professional development

Ability to commute/relocate:

• Kuala Lumpur: Reliably commute or planning to relocate before starting work (Preferred)

Work Location: In person