1. Marketing Strategy & Digital Growth
Develop and execute marketing plans to strengthen brand presence and drive enrolment. Manage digital initiatives across Google, Facebook, Instagram, TikTok, YouTube, emerging channels. Plan, coordinate, optimise marketing funnels: landing pages, email campaigns, content marketing, retargeting. Oversee paid advertising; collaborate with partners or agencies to maximise effectiveness. Ensure communications align with branding and positioning. Work with developers and SEO specialists to improve visibility, user experience, conversion.
2. Content Development & Community Engagement
Create and manage social media content to engage parents, students, community. Coordinate with designers, photographers, videographers to develop marketing materials. Prepare collateral, articles, newsletters, promotional content supporting objectives. Assist in video production and editing for social media, campaigns, events, promotions. Monitor engagement; respond to interactions.
3. Campaign Execution & Partnership Coordination
Support planning and execution of promotional campaigns, outreach, brand-building initiatives. Liaise with stakeholders and vendors to ensure projects are delivered on schedule and budget. Identify partnerships, collaborations, community engagement activities that enhance brand awareness. Assist in organising marketing events, roadshows, open houses, recruitment activities.
4. Marketing Analytics & Performance Tracking
Monitor campaign performance. Evaluate marketing metrics: lead generation, engagement, conversions, return on investment. Prepare performance reports; provide recommendations for improvement. Utilise data-driven insights to optimise future marketing initiatives.
5. General & Administrative Support
Provide marketing support for launches and expansion projects. Assist in public relations, media engagement, brand-building opportunities. Undertake other marketing-related duties assigned by management.