About BalanceNow
BalanceNow is a Malaysian AI accounting software company.
We help accounting firms and SMEs reduce manual work when processing supplier invoices, receipts and accounting documents.
We are looking for a Business Development Executive to help us grow our customer base and better understand what accounting firms and businesses need.
Key responsibilities:
- Identify and approach potential customers (accounting firms, bookkeeping firms, AutoCount and SQL partners)
- Follow up on inbound leads and conduct outbound outreach (WhatsApp, calls, email, LinkedIn)
- Arrange and run product demos (online or face-to-face)
- Understand customer workflows and position BalanceNow effectively
- Follow up with prospects, trial users and partners
- Convert leads into trials and paying customers
- Build and maintain strong customer relationships
- Track sales activities and customer feedback
- Attend meetings, events and exhibitions when required
- Share customer insights with the team to improve product and sales approach
- Stay updated on product features and explain them clearly to customers
You will mainly work with:
- Accounting firms and bookkeeping firms
- AutoCount and SQL Accounting resellers or partners
- SMEs handling invoices, expenses and receipts
What Success Looks Like
Within first 3 months:
- Run demos confidently
- Build qualified pipeline
- Follow up consistently
- Close first customers
- Understand why customers buy or reject
- Share clear feedback to improve product and sales
Requirements
- 1–2 years experience in B2B sales / business development / software sales
- Diploma or Degree in relevant field
- Comfortable with cold outreach (call, WhatsApp, email)
- Able to run demos and explain software clearly
- Willing to learn AI and accounting workflows
- Comfortable in fast-moving startup environment
- Able to communicate in English and Bahasa Malaysia
Mandarin speakers will be given priority.
Added Advantages
- Experience with AutoCount, SQL, Bukku, Xero or QuickBooks
- SaaS or software sales experience
- Experience selling to accounting firms or SMEs
- Demo experience
- Partnership or reseller experience
- Basic accounting knowledge
What We Offer
- RM4,000 – RM5,000 basic salary + performance-based incentive
- Hybrid working arrangement
- Direct exposure to founder and product team
- Hands-on training in product, sales and AI workflows
- Opportunity to shape our sales process from an early stage
- Clear growth path as the company scales
Why Join BalanceNow
Be part of an early team building an AI accounting product in Malaysia.
You won’t just follow a script — you’ll help shape how we sell, who we target and how the product evolves.
If you want real ownership, fast learning and the chance to grow with the company, this is the place.
Pay: RM4,000.00 - RM5,000.00 per month
Benefits:
- Flexible schedule
- Opportunities for promotion
- Professional development
- Work from home
Work Location: Hybrid remote in Kuala Lumpur (Kuala Lumpur)