Lead end‑to‑end digital marketing campaign execution for Taiwan and/or Hong Kong market using Adobe Campaign Classic V8
Responsible for managing the team, coordinating and optimizing campaigns to achieve measurable results.
Operate effectively in a fast-paced environment and serve as a liaison between campaign briefings and the technical operations team.
A solid understanding of the technical configurations in Adobe campaign and full end-to-end campaign process, from brief to delivery, is essential. Additionally, the candidate must collaborate with internal stakeholders to ensure accuracy and timely delivery.
Coordinate full lifecycle of digital campaigns: brief, build, QA, launch, monitor, and report.
Collaborate with regional stakeholders and local teams to understand campaign requirements and create campaign briefs.
Use Adobe Campaign Classic (ACC v8) to design workflows, manage audience segmentation, and schedule deliveries.
Enforce quality-control standards and ensure timely delivery.
Collaborate with analysts in delivering required reports and deliver post-campaign analysis.
Liaise with the in-house technical team, coordinate discussions to resolve technical issue, implement optimization and enhancements.
Provide strategic input, leveraging frontline insights from client interactions and current campaign use cases.
Create documentation needed to support operations execution.
Ensure compliance with data privacy and local market regulations (e.g., PDPA, GDPR).
Requirements:
Bachelor's degree in Marketing, or a related field.
4 years of hands-on experience in digital campaign operations.
Proficient in Adobe Campaign Classic (v7 or v8)
Strong understanding of campaign lifecycle management and CRM/MarTech tools.
Experience of managing campaigns in Taiwan and/or Hong Kong markets is a bonus.
Strong project management and communication skills.
This role is required to liaise with Taiwan/ Hong Kong customer.