And So Forth Pte Ltd Hiring! Full Time Performance Marketing Executive (Growth - Experimentation) in , Earn up to SGD 4,500 - Ricebowl

About Us

We are ANDSOFORTH, an experiential entertainment and hospitality company. We design and operate immersive realities, including high-ticket theatrical dining (Absurdities, Wonderland Upside Down), conceptual retail (Asylum Coffeehouse), and our upcoming permanent attraction hub, A141 (featuring a multi-era cocktail lounge, interactive art gallery, and retail concept).

We are looking for a driven growth marketer who loves the concept of world-building but possesses the technical grit to turn creative experiences into massive ticket and e-commerce sales.

Core Objective

You will manage paid acquisition across our entire portfolio to drive measurable revenue. This means executing distinct growth strategies for two different funnels: scaling high-ticket event bookings for our experiential brands, and driving consistent, repeat sales for our e-commerce lines.

Key Responsibilities

• Multi-Brand Campaign Management: Execute and optimize end-to-end paid acquisition funnels across Meta (Instagram/Facebook), TikTok, and Google Ads.
• Full-Funnel Growth: Drive urgent, high-intent ticket sales for our experiential brands while simultaneously building sustainable, repeat purchase funnels for our e-commerce lines.
• Rapid-Fire A/B Testing: Lead a "test and learn" culture. Run daily experiments on ad hooks, landing pages, and audience segments (from experiential foodies to retail consumers).
• Data-to-Creative Feedback Loop: Analyze ad performance and collaborate closely with the creative team to explain why specific assets are scaling or failing.
• Audience Architecture: Build and refine advanced custom audiences, lookalikes, and retargeting funnels to capture high-value buyers.
• Budget & ROI Ownership: Manage the paid media budget with strict ownership over Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), and Lifetime Value (LTV).

Experience & Qualifications

Experience: 3+ years of hands-on experience running paid acquisition/performance marketing campaigns (Agency or In-house).

• Platform Expertise: Proven track record managing significant budgets within Meta Ads Manager, TikTok Ads Manager, and Google Ads.
• E-Commerce Literacy: Strong familiarity with Shopify and Google Analytics (GA4) tracking, attribution, and funnel optimization.
• Agility: Ability to manage multiple brand portfolios simultaneously (shifting gears between event ticketing and e-commerce retail).
• Creative Eye: A deep understanding of what makes social video content go viral, particularly user-generated content (UGC) and "Lo-Fi" formats.
• Analytical Skills: Ability to translate complex dashboard data into clear, actionable business strategies.

Why work with us:

• High-Impact Products: No boring SaaS or generic corporate products. You will market unique, highly shareable entertainment and lifestyle brands that people are genuinely excited to buy.
• Autonomy & Speed: We are pioneers in this space and avoid corporate bureaucracy. If your data justifies a test, you get the budget and the freedom to execute it immediately.
• Fun, Fast-Paced Culture: We build immersive worlds for a living. Our environment is high-energy, collaborative, and entirely focused on growth and execution.

Pay: $4,000.00 - $4,500.00 per month

Benefits:

• Employee discount
• Flexible schedule
• Health insurance
• Professional development

Work Location: In person