- Kuala Lumpur Federal Territory Malaysia
Publicis Groupe Holdings B.V Hiring! Full Time Associate Director - E-Commerce in Federal Territory - Ricebowl
Associate Director - E-Commerce
Publicis Groupe Holdings B.V
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Job Description
Responsibilities
- Lead and execute local ecommerce acquisition strategy across Meta, TikTok, Shopee, Lazada and affiliates
- Own performance tracking and optimisation against key KPIs (ROAS, CPA, CPO, revenue)
- Oversee day-to-day campaign execution and workflow across platforms
- Drive performance analysis, forecasting and budget optimisation to deliver growth targets
- Lead client strategy including media planning, budget allocation, campaign analysis and QBRs
- Own senior client and marketplace relationships (Shopee, Lazada) to deliver partnership objectives
- Troubleshoot and resolve technical and performance issues on conversion-focused campaigns
- Drive innovation and test-and-learn to unlock new growth opportunities
- Own monthly and event-based budget planning and real-time reallocation
- Lead billing, top-ups and commercial conversations with clients and partners
- Ensure timely, high-quality reporting with actionable insights
- Lead WIPs and senior stakeholder calls, providing strategic recommendations
- QC team outputs to ensure high standards and error-free delivery
- Train, coach and develop team members to scale platform and performance capabilities.
Leadership & Growth Ownership
- Own the ecommerce growth roadmap aligned to business revenue and profitability targets
- Lead quarterly and annual planning, forecasting and growth scenario development
- Drive cross-functional alignment with Commercial, Finance, Supply Chain and Tech teams
- Build scalable processes and operating frameworks to improve execution quality and speed
- Identify and unlock new platforms, formats and commerce growth levers
- Own team capacity planning, hiring and capability development
- Set performance standards, governance and accountability frameworks
- Act as a senior strategic advisor to clients and internal stakeholders
- Champion automation, reporting improvements and operational efficiency
- Build a high-performance culture focused on ownership, outcomes and continuous improvement
- BA/BS or equivalent working experience.
- 5-6+ years’ experience in eCommerce
- Strong experience with performance marketing and online acquisition tools and networks
- Entrepreneurial mindset and willing to get hands dirty
- Acute analytical skills and a data-driven mentality – you know the relevant KPIs and how to work with them
- Excellent time management and organisation skills, comfortable in meeting tight deadlines
- Strong leadership abilities and track-record of hitting targets
- Previous experience working in a start-up or dynamic high-growth company a plus
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