- Kuala Lumpur Federal Territory Malaysia
Publicis Groupe Holdings B.V Hiring! Full Time Senior Account Manager in Federal Territory - Ricebowl
Senior Account Manager
Publicis Groupe Holdings B.V
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Job Description
Responsibilities
- Driving initiatives and overseeing the execution of campaigns
- Developing, implementing and managing retention marketing tactics to deliver increased purchase frequency and value to meet business objectives.
- Analysing data from retention marketing campaigns and reporting performance insights to recommend improvements.
- Planning, managing and negotiating multiple digital campaigns with third parties where necessary.
- Developing overall business operations and awareness campaigns, overseeing performance analysis and updating where necessary.
- Supporting optimisation of email and automated communication flows, developing new flows to make best use of insights in timing, targeting and content.
- Building and managing campaigns with messaging to customers or clients customised according to lifecycle stage and engagement level.
- Developing creative briefs and assigning to designers and copywriters to create high quality, effective creative assets.
- Assisting and advising on personalised targeting and content when required.
- Leading and analysing A/B testing to optimise engagement.
- Monitoring competitor campaigns to inform and shape the client’s future strategy and tactics.
- Expand client base and maintain strong client relationships according to agreed strategy.
- Lead project development, implementation, and evaluation across all functions.
- Innovate brand communication and advertising strategies, including offline revenue streams.
- Assess and enhance existing programs, collaborating with product marketing teams for opportunities.
- Drive market proposition, pricing, and go-to-market strategies for new products, overseeing launch collateral and communication programs.
- A diploma/Bachelor's degree in Marketing/Advertising/Communications
- Strong project management skills and keen understanding of creative development process and budget control
- Minimum 4 years of relevant experience in managing campaigns in an integrated agency environment handling B2B marketing/branding
- Proven track record in growing accounts, winning new business/pitches
- Strong understanding of how mobile is affecting the retail space and overall consumer journey
- Experience in consumer electronics/FMCG/IT retail projects is preferred
- Demonstrated proficiency in written and verbal communications skills in English
- Dedication to clients and team colleagues
- Ability to produce under pressure and management of timelines and production
- Experience working in an integrated agency environment
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