Full Time Performance Marketer Jobs, salary up to MYR 5,000 in HYGR MALAYSIA Shah Alam - Ricebowl

Role Overview

• The Performance Marketer will own HYGR’s full growth engine, acquisition, retention, CRM, funnels, SEO, and performance creatives.
• Your goal:
• Reduce CAC, grow LTV, and build a predictable, scalable growth system
• across DTC, marketplaces, and retail support.
• This role works closely with Supply Chain, Retail, and Product to align demand planning and launch calendars.

Key Responsibilities

• Acquisition & Performance
• Build and manage paid ads strategy across Meta, TikTok, Threads, Google.
• Plan structured experiments (messaging, landing pages, creatives, audiences).
• Reduce CAC while maintaining ROAS and profitability.
• Develop funnels for hero SKUs (especially deodorant range).
• CRM, Retention & Loyalty
• Build automated lifecycle flows: welcome, refill reminders, replenishment cycles, winback, loyalty.
• Improve repeat purchase rate and customer LTV.
• Launch refill retention programs that support sustainable consumption.

Growth Strategy & Data

• Own growth dashboard: CAC, ROAS, MER, retention, LTV, attribution.
• Identify growth levers through data analysis and cohort tracking.
• Work with Ops Planner to ensure forecast accuracy and stock readiness.

Content & Creative Direction

• Lead high-converting creative briefs for ads, landing pages, CRM, UGC.
• Build a repeatable UGC pipeline with creators, BAs, and community.
• Ensure storytelling stays aligned with HYGR’s brand identity.

Website & Conversion Rate Optimization

• Own website strategy (Shopify).
• Improve onsite conversion, product pages, bundling strategy, upsells/cross-sells.
• Run A/B tests on copy, layouts, offers, and funnels.

Retail Growth Support

• Support retail with cohesive digital campaigns.
• Track digital-driven impact on retail sell-out.Responsibilities

Requirements

• 4–7 years experience in growth, performance, or digital leadership roles.
• Experience scaling a consumer brand (FMCG, beauty, personal care preferred).
• Strong analytical skills; comfort with dashboards, attribution, and experimentation.
• Proven ability to lower CAC and grow LTV.
• Solid understanding of e-commerce platforms: Shopify, TikTok Shop, Shopee.
• Strategic thinker with hands-on execution ability — you can plan and you can do.
• Passion for sustainability, new-era branding, and community-led growth.

Pay: From RM5,000.00 per month

Benefits:

• Additional leave
• Dental insurance
• Flexible schedule
• Free parking
• Maternity leave
• Professional development

Application Question(s):

• what's the budget you handle per month?
• how many creative ads assets you're testing per month?
• what makes a good ads creative? as the metric
• kindly provide your portfolio [ Meta Shopify & Tiktok]

Work Location: In person