We are seeking a highly strategic and results-driven B2B Marketing Manager to lead and execute impactful marketing initiatives across the Malaysia market. This role is based in Malaysia and plays a critical part in driving regional business growth, strengthening brand positioning, and accelerating demand generation.
You will work closely with senior leadership, regional stakeholders, and channel partners while collaborating with a global technology leader in networking, cloud, AI, and infrastructure. This is a high-visibility role that requires strong influencing skills, strategic thinking, and execution excellence.
Key Responsibilities
Strategic Marketing & Execution
- Develop and execute end-to-end marketing strategies aligned with business goals in Hong Kong
- Translate business priorities into high-impact marketing plans and campaigns
- Drive demand generation across multiple channels including digital, partner marketing, direct marketing, and events
Partner & Channel Marketing
- Build and manage strong relationships with business, technology, and channel partners
- Design and execute co-marketing programs to drive pipeline and revenue growth
- Manage and optimize Market Development Funds (MDF) including planning, utilization, and compliance
Campaign & Performance Management
- Execute integrated marketing campaigns and track ROI, pipeline, and conversion metrics
- Analyze campaign performance and implement continuous improvements
- Enhance customer engagement, brand awareness, and partner satisfaction
Stakeholder Collaboration
- Work closely with sales teams, business unit leaders, and regional teams
- Align with global marketing frameworks and ensure consistency in execution
- Build and maintain C-level relationships with key customers and partners
Success Metrics (KPIs)
- Pipeline growth and conversion rates
- ROI on marketing investments
- Customer engagement and brand awareness metrics
- Channel partner growth and MDF utilization
- Customer acquisition and incremental revenue
- Partner satisfaction scores
- Budget efficiency and compliance adherence
Qualifications & Experience
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
- 7+ years of overall experience, with at least 5 years in marketing roles
- Proven experience in B2B, IT, or technology marketing (Networking, Cloud, AI, Infrastructure preferred)
- Strong experience in partner/channel marketing and co-marketing programs
- Solid understanding of modern marketing tools (MarTech) and digital platforms
- Excellent communication, analytical, and organizational skills
- Strong ability to influence senior stakeholders and work in matrix organizations
- Experience in vendor and partner management
- Ability to work in a multi-country, multicultural environment
- Comfortable with hybrid work model and travel as required