Company Description:
Smells Good Holdings Sdn Bhd is a local personal care company, home to Love Maya known for offering island-inspired scented body care and Bath Garden known for premium affordable scented body care products (available on TikTok, Mr DIY, and Watson).
Love Maya: ************* / *************
Bath Garden: *************
Role Description:
The Retail & Trade Business Development role is a full-time, on-site position based in WP Kuala Lumpur.
Drive in-store visibility and activation
- Negotiate and secure shelf presence, secondary placement, gondolas, concourse and cashier activations across our retail accounts.
- Push for more and better visibility than our spend should buy. Deploy and manage promoters where it counts.
Manage accounts day to day
- Run the day-to-day with our retail and trade partners across all levels of the account — buyers, category managers, and store managers.
- Own the promotional calendar, range, stock-in, listings, and the steady requests and negotiations that keep us front and centre. Once the founder opens an account, you own the ongoing relationship and execution.
Own the account plan and business reviews
- Build and run a simple annual plan per key account — promo calendar, trade terms, visibility goals, and growth targets — and review it regularly with the partner. Sit across the table with the buyer, walk the numbers, surface what's working and what isn't, and adjust.
Track sell-in, sell-out, and forecast
- Manage sell-in and forecast accurately so stock matches demand — no overstock tying up cash, no stockouts losing sales.
- Track sell-out at store level, know which stores and SKUs are moving, flag what isn't early, and act on it. Sell-out is how you know your work is working.
Support channel expansion
- Prepare accounts and support rollout as the founder opens new channels — modern trade, pharmacy, minimarket, general trade. You handle the groundwork and execution behind each new door.
Handle B2B and general trade
- Manage B2B orders and general-trade accounts, including early distributor pilots.
Qualifications
- Minimum 1 year in trade sales, retail, or key account work in FMCG / personal care / consumer goods.
- You know how to ask, negotiate, and push for in-store visibility.
- You think in sell-through, not just tasks, you want to know whether what you did actually moved units.
- Fast on execution. When something needs placing, fixing, or chasing in store, it happens in days.
- Comfortable with numbers. You can read a simple sell-out report and act on it.