PHS Autohaus Hiring! Full Time Marketing Executive in Selangor - Ricebowl

KEY DUTIES AND RESPONSIBILITIES

Marketing & Promotion

• Plan, coordinate and execute dealership marketing campaigns and promotional activities to support sales targets.
• Develop and implement monthly marketing plans while monitoring the effectiveness of marketing initiatives.
• Manage the dealership's social media platforms and digital marketing activities to enhance brand awareness and generate customer leads.
• Coordinate the production of marketing materials, advertisements and promotional items in compliance with brand guidelines.
• Monitor competitor marketing activities and provide market insights and recommendations to Management.

Dealer Event Management

• Plan, organize and execute showroom events, roadshows, exhibitions, test drive activities and vehicle launch events.
• Coordinate event logistics, vendor arrangements and promotional materials to ensure successful event execution.
• Ensure all dealership events comply with Corporate Identity (CI) and Corporate Design (CD) guidelines.
• Prepare post-event reports and evaluate the effectiveness of marketing campaigns and events.

Brand & Customer Engagement

• Ensure consistent implementation of brand standards across all marketing communications and promotional activities.
• Build and maintain strong relationships with customers, business partners, suppliers and external vendors.
• Support customer engagement initiatives to enhance customer experience, satisfaction and retention.
• Handle customer enquiries related to marketing campaigns, promotions and dealership events.

Budget & Administration

• Monitor marketing expenditure and ensure all activities are executed within the approved budget.
• Process marketing-related documentation, including quotations, purchase requisitions, invoices and payment requests.
• Maintain accurate records of marketing activities, vendor agreements and promotional materials.

Reporting & Performance Analysis

• Prepare monthly marketing reports and campaign performance analysis.
• Monitor campaign performance, customer lead generation and return on marketing investment (ROMI).
• Recommend improvements to enhance the effectiveness of future marketing initiatives.
• Support Management with other marketing-related projects and ad hoc assignments as required.

WORK EXPERIENCE & COMPETENCY REQUIREMENTS

• Bachelor's Degree or Diploma in Marketing, Business Administration, Mass Communication or a related field.
• Minimum 2–3 years of relevant marketing experience, preferably within the automotive industry.
• Proven experience in planning and executing marketing campaigns, promotional activities and events.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
• Excellent planning, coordination and organizational skills, with the ability to manage multiple projects simultaneously.
• Creative, proactive and able to work independently with minimal supervision.
• Willing to work on weekends and public holidays when required to support dealership events and promotional activities.

Work Location: In person