Full Time Performance Marketing - Growth Executive Jobs, in JOINT18 Kuala Lumpur - Ricebowl

About Movewell Group

Movewell Group is a Malaysian healthcare group focused on helping people move better through integrated clinical care and science-led nutrition. It is led by Robbie Lee, whose past experience spans Shopee, L’Oréal and Alibaba.

The Group operates two distinct brands:

BP Chiro

A growing chiropractic and physiotherapy brand with branches across Penang, Kuala Lumpur, Selangor, Johor. BP Chiro combines chiropractic adjustments, physiotherapy, and rehabilitative exercise into comprehensive treatment plans designed to address the root causes of pain and support long-term posture and mobility.

JOINT18

A premium health brand available in Malaysia, Singapore, and Hong Kong. Its practitioner-developed formulation combines patented ingredients with clinically studied dosages, guided by clinical chiropractors to provide evidence-based support for joint comfort, recovery, and everyday movement.

Together, both brands deliver a more complete approach to movement and wellness through clinical expertise, targeted nutrition, and modern technology.

As part of the marketing team, you will support the growth of both brands through performance marketing, creative execution, and data-driven strategy.

Role Overview

The Performance Marketing & Growth Executive drives lead generation, sales, and business growth for BP Chiro and JOINT18 through paid advertising, conversion optimisation, creative testing, and data-driven decision-making.

This is a hands-on junior role for someone interested in digital advertising, consumer behaviour, analytics, and growth strategy. You will execute campaigns, analyse performance, identify growth opportunities, and turn insights into clear actions across both brands.

Responsibilities

• Plan, launch, and optimise paid advertising campaigns across Meta, Google, and other relevant platforms to generate leads, sales, and measurable business growth.
• Analyse campaign, lead, customer, and sales data using AI tools to identify trends, performance gaps, and growth opportunities.
• Improve performance by testing audiences, budgets, creatives, messaging, landing pages, funnels, and follow-up workflows.
• Develop advertising hooks, copy, campaign angles, and creative briefs based on performance insights and customer behaviour.
• Support the filming and editing of advertising creatives when required.
• Implement and maintain accurate tracking through UTMs, pixels, and conversion events to measure the full customer journey.
• Recommend which campaigns, audiences, creatives, and channels should be scaled, improved, or stopped.
• Monitor competitor activity, market trends, and customer behaviour to uncover new growth opportunities.
• Coordinate with business directors, marketing teams, and creative teams to ensure campaigns are delivered accurately and on time.
• Prepare weekly and monthly performance reports with key findings, business impact, and recommended next actions.

Qualifications

• Bachelor’s degree/ Diploma in anything is fine. What matters is your willingness to learn and explore. We can teach skills.
• Fresh graduates or candidates with less than two years of experience are welcome to apply.
• Strong interest in performance marketing, growth strategy, consumer behaviour, and business development.
• Comfortable working with numbers, spreadsheets, and marketing performance metrics.
• Able to identify patterns and translate data into practical recommendations.
• Familiarity with Google Sheets, Google Analytics, Looker Studio, Canva, CapCut, or website builders is an advantage.
• Comfortable using AI tools such as ChatGPT, Gemini, or Claude for research, analysis, and productivity.
• Proactive, detail-oriented, and willing to learn through hands-on execution.
• Able to manage multiple tasks, meet timelines, and work independently.
• Good written and spoken English and Mandarin.