Axis Global Tech Limited Hiring! Full Time Performance Marketing Manager in Hong Kong - Ricebowl

Performance Marketing Manager

Location: Hong Kong (on-site)

Highlights

•         Data-driven: research, test, and optimize campaigns for measurable ROI

•         1-2+ years performance marketing experience required

•         ASAP start strongly preferred (maximum one-month notice)

About Us

Axis Global Tech Limited is a Hong Kong-based AI fintech platform hiring for our retail-focused mobile app team that aims to develop agentic finance products to everyday consumers. We move fast, ship with urgency, and are building a high-calibre team as we scale.

Responsibilities

•         Plan, launch, and manage paid advertising campaigns across Twitter/X Ads, Google Ads, Meta Ads, and TikTok Ads, including mobile user acquisition (UA) and app-install campaigns

•         Report on key metrics (CAC, ROAS, CTR, CVR, LTV) and provide regular performance updates to leadership with data-backed recommendations for improvements and A/B testing

•         Continuously research and test optimization strategies - audience targeting, creative, bidding, and funnel improvements - to maximize ROI and lower customer acquisition cost

•         Own the full performance funnel from ad spend through conversion tracking, attribution, and reporting

•         Set up and manage tracking, pixels, and analytics, including Mobile Measurement Partners (AppsFlyer, Adjust, or Branch), to measure campaign performance accurately with engineering team

•         Analyze campaign data to identify what is working, reallocate budget, and scale winning campaigns

•         Collaborate with the social media manager, designers, and product team on ad creative and landing-page optimization

•         Stay current on paid-ads platform changes, fintech and crypto advertising restrictions, and emerging channels

Requirements

•         Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience

•         Minimum 1-2 years of hands-on performance marketing experience managing paid campaigns

•         Proven, hands-on expertise with paid advertising on Twitter/X, Google Ads, Meta Ads, and TikTok Ads

•         Hands-on experience with mobile user acquisition (UA) and app-install campaigns, including Google App Campaigns (UAC) and Meta and TikTok app-install objectives

•         Experience with Mobile Measurement Partners (AppsFlyer, Adjust, or Branch) for attribution and conversion tracking

•         Awareness of App Store Optimization (ASO) best practices

•         Strong analytical skills with fluency in analytics and attribution tools (e.g., Google Analytics, Meta Ads Manager, and ad-platform dashboards), and a demonstrated ability to research and apply optimization strategies that improve ROI

•         Fluent in English

•         Comfortable in a fast-paced, dynamic environment with frequent deliverables, and regular updates and turns with your manager

•         Available to start ASAP - maximum one-month notice period; immediate availability is a strong preference

Preferences

•         Familiarity with fintech, crypto, or regulated-industry advertising

•         Proficiency in Cantonese and/or Mandarin

•         Hands-on creative skills across photo/image editing, graphic design, and video editing (e.g., Photoshop, Figma/Canva, Premiere/CapCut)

•         Experience building international brands - particularly technology, fintech, or AI brands, or social media platforms targeting users in Southeast Asia, Latin America, or Africa

•         Use of AI in design workflows (Figma Make, Claude Design) and AI for analysis to enable faster turnaround

Application Requirement

•         Candidates must provide 2-3 examples of ad campaigns they have managed, with clear metrics, ROI and examples of iterative improvements implemented.