Key Responsibilities - Brand Dot Com (D2C) Management:
Website Maintenance:
- Monitor website performance and identify issues such as broken links, missing images, or errors, ensuring timely resolution.
- Work with the development team to implement necessary updates and improvements to the website.
- Perform regular backups and ensure the website's security measures are up-to-date.
Quality Assurance:
- Conduct thorough testing of the website functionalities, including the shopping cart, checkout process, and overall user experience.
- Identify and report any bugs or issues to the development team for resolution.
- Implement A/B testing to optimize website elements for improved conversion rates.
Divisional Monitoring:
- Coordinate with different divisions within the company to track the progress of their projects and tasks.
- Ensure that projects are completed according to schedule and quality standards.
- Act as a liaison between different teams to facilitate smooth communication and collaboration.
Analytical Skills & Continuous Learning:
- Extract, analyze and come up with key insights for D2C brands focusing on commercial key metrics such as GMV, Orders, AOV, CTR%, CR%, Bounce Rate %, etc.
- Stay up-to-date with industry trends, e-commerce best practices, and new technologies to suggest improvements and innovative solutions.
Team Collaboration:
- Collaborate with cross-functional teams, including marketing, sales, and IT, to align website initiatives with overall company objectives.
Client Success Management:
- Lead day to day client communication and handle 1st level escalations.
- Lead client meetings like weekly updates, monthly & quarterly business reviews; liaise with other stakeholders as needed.
- Ensure all client billings are done timely.