Overview
We are looking for a high-energy, detail-oriented Digital Marketing Executive to act as the core execution engine for MRICH’s digital presence and our health content hub, Studio Sihat. Working hand-in-hand with the Digital Marketing Manager, you will help turn complex healthcare data and professional concepts into highly engaging copy, coordinate day-to-day channel management, and ensure our content gets in front of the right prospective candidates, leads, and stakeholders.
If you are a strong writer who loves storytelling, has a "get it done" attitude, and wants to learn how full-funnel digital marketing works in the healthcare space, this role is for you.
Key Responsibilities
1. Content Execution & Copywriting Support
- First-Draft Generation: Draft daily/weekly content across multiple formats including social media posts (primarily LinkedIn), email newsletters, website copy, and blog articles based on briefs from the Manager.
- Simplifying the Complex: Work closely with the Medical team to translate technical health concepts and clinical insights into human, accessible language that educates and builds trust.
- Multimedia Asset Coordination: Write basic scripts and creative briefs for video, podcast, or visual graphic elements, coordinating with design/technical support to bring them to life.
- Proofing & Polish: Maintain a hawk-like eye for grammar, factual accuracy, and alignment with the established MRICH brand voice before any piece goes live.
2. Social Media & Channel Management
- Scheduling & Publishing: Own the daily scheduling and publishing of approved content across all active platforms (Website, LinkedIn, Email/CRM systems, etc.).
- Community Engagement: Monitor inbound comments, messages, and audience interactions across channels to foster an active community and flagging potential leads or issues to the Manager.
- Email Marketing Delivery: Set up, test, and deploy email marketing campaigns, ensuring proper segmentation and clean formatting across devices.
3. Editorial Coordination & Analytics
- Calendar Maintenance: Keep the Studio Sihat editorial calendar meticulously updated, tracking deadlines, approvals, and content asset pipelines.
- Trend Spotting: Conduct desk research on trending healthcare topics, industry updates, and competitor content to pitch fresh ideas during weekly content planning sessions.
- Performance Reporting: Track and pull weekly/monthly metrics (reach, engagement, click-through rates, follower growth) and help the Manager distill these numbers into actionable content adjustments.
Key Requirements
- Education: Bachelor’s Degree in Communications, Marketing, Journalism, English, or a related field.
- Experience: 1–3 years of experience in digital marketing, copywriting, or content creation (agency or corporate environment preferred).
- Writing Capabilities: Exceptional written English and Bahasa Malaysia. Ability to showcase a portfolio of varied writing (social copy, short articles, or email drafts) that demonstrates clarity, polish, and a knack for engaging an audience.
- Tech Savvy: Comfortable utilizing AI tools (like ChatGPT or Claude) for efficient research and rapid initial drafting, while possessing the critical eye needed to elevate the output into high-quality, human-centric copy.
- Organization & Drive: A natural self-starter with a "Get It Done" attitude, capable of juggling multiple deadlines in a fast-paced environment.
- Nice-to-Haves: Basic familiarity with content management systems (WordPress), email tools (Mailchimp/HubSpot), or social media schedulers (Hootsuite/Buffer) is a massive plus.