Boncafe (M) Hiring! Full Time Senior Brand Executive in Selangor - Ricebowl

About Us

BONCAFE MALAYSIA is a dynamic and coffee & beverage company dedicated to bringing world-class brands to the local market. We pride ourselves on our strong partnerships with global principals and our commitment to delivering exceptional value to our consumers. We are currently looking for a strategic and driven Senior Brand Executive to take ownership of our brand portfolio and drive our next phase of growth.

The Role

As our Senior Brand Executive, you will take full ownership and strategic direction of your assigned brand(s). You will be the vital bridge between our company, our global Principals, and the local market. You won’t just be running marketing campaigns; you will be managing the strategic relationship with our brand owners, ensuring our local execution meets global standards, and driving commercial success.

Key Responsibilities

Principal & Stakeholder Management

• Act as the primary point of contact for our Principals (brand owners), building strong, trust-based relationships.
• Prepare and present regular business reviews, reporting on market performance, brand health, sales vs. targets, and consumer insights.
• Negotiate and secure Marketing Development Funds (MDF) and promotional support from Principals.
• Translate the Principal’s global brand strategy into actionable, localized plans that resonate with the Malaysian market.

Brand Strategy & Marketing Execution

• Develop and execute comprehensive annual brand and marketing plans.
• Lead the creation of 360-degree marketing campaigns across digital, social media, traditional media, and in-store activations.
• Manage external advertising, media, and PR agencies to ensure all deliverables are on-brand, on-time, and within budget.

Supplier & Cross-Functional Coordination

• Liaise with suppliers and vendors for the production of packaging, Point of Sale Materials (POSM), and promotional merchandise, ensuring strict adherence to brand guidelines and quality standards.
• Collaborate closely with the Sales team to ensure retail execution, trade marketing, and distributor alignment match the brand’s vision.
• Work with Supply Chain and Finance to forecast demand, manage inventory levels for marketing pushes, and oversee the brand’s P&L and marketing budget.

Market Research & Analytics

• Monitor market trends, competitor activities, and consumer behaviour to identify new growth opportunities.
• Track and analyse Key Performance Indicators (KPIs) such as market share, brand awareness, and campaign ROI.

What We Are Looking For

• Education: Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or a related field.
• Experience: 3 to 5 years of proven experience in Brand Management, Marketing, or a similar role. Experience working in a distribution company, agency, or dealing directly with foreign principals is a strong advantage.
• Communication: Exceptional presentation and communication skills in English and Mandarin (written and spoken), with the confidence to present to senior stakeholders and principals.
• Analytical Mindset: Strong numerical and analytical skills, with the ability to interpret data, manage budgets, and track ROI.
• Project Management: Highly organized with the ability to manage multiple projects, suppliers, and agency deadlines simultaneously.
• Attitude: A proactive self-starter who takes ownership of their brand and thrives in a fast-paced environment.

What We Offer

• A competitive monthly salary to commensurate with experience.
• Standard statutory contributions (EPF, SOCSO, EIS).
• Comprehensive medical and hospitalization coverage.
• A collaborative culture with direct exposure to global brands and senior management.