- Kuala Lumpur Federal Territory Malaysia
Alliance Bank Malaysia Berhad Hiring! Full Time Analyst, Lending Analytics - Campaign Management in Federal Territory - Ricebowl
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Job Description
Responsibilities
Key Responsibilities:-
- Develop, maintain, and optimize dashboards or reports to monitor key performance indicators (KPI) for products, channels, and portfolios.
- Provide actionable insights and recommendations to support business planning, marketing campaigns, and strategic initiatives.
- Partner with business stakeholders to translate business problems into analytical questions and propose data solutions.
- Conduct segmentation and profitability analyses to improve customer acquisition, retention, and cross-sell efforts.
- Support end-to-end campaign analytics: pre-campaign sizing, targeting, lead generation, and post-campaign performance tracking.
- Collaborate with Marketing and Product managers to optimize campaign ROI using data insights.
- Continuous improve, re-engineer and streamline existing MIS reports to ensure remain relevance, efficient, and aligned with evolving business needs.
- Bachelor’s Degree in Statistic, Applied Statistic, Economics, Business Administration, Finance, Science Mathematic, Computer Science, or related fields.
- Minimum 2 years of experience in data analytics, preferrable in banking or financial services.
- Proficient in SAS, SQL, and Microsoft Excel.
- Strong analytical mindset, problem-solving abilities, and exceptional attention to detail.
- Good understanding of banking products, portfolios, and performance metrics.
- Experience in campaign management or marketing data analysis is an added advantage.
- Excellent written and verbal communication skills.
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