Proactively identify and develop relationships with media partners — including online media outlets, digital publications, and industry channels relevant to our audience
Pitch and coordinate media collaboration opportunities: co-branded features, media placements, interview placements, and leadership profiles
Develop and manage a structured media outreach plan — from first contact through to content delivery and follow-up
Support the personal brand development of the company's four Executive Directors: coordinate media appearances, draft talking points, and manage their external communications calendar
Write and distribute press releases and official statements for major company announcements, milestones, and events
Build and maintain an ongoing database of media contacts, journalists, editors, and content partners
Develop and refine the company's overall brand communications strategy in alignment with the Marketing Manager
Monitor external brand presence and media coverage, and report findings regularly