Asia Pacific Breweries Singapore (Part Of The HEINEKEN Company) Hiring! Full Time Revenue Analyst in - Ricebowl

To assist in conducting annual pricing review to identify potential RM benefits (based on RM analytics, market intelligence, etc)

- Brand Portfolio Pricing & Pack-Price Architecture: Conduct annual brand pricing review based on market data analyses and/or conjoint consumer research to derive brand elasticity, review of actual price ladder vs brand equity, value chain margin development. Utilize AC Nielsen and individual retailers’ scanned sales data to assess promo depth of all SKUs, manage and provide recommendation to the sales team

- Mix: Consolidate current mix performance, identify mix opportunities, and support prioritization of SKU mix based on profitability-potential analytics and track SKU mix allocation execution. Set SKU segmentation, PICOS standards and track execution

- Promotions: Continuously track promo performance (uplift, ROI) using promo analytics. Evaluate promo effectiveness, highlight variance, and assist in the preparation of action plans

- Discounts & Trade Terms: Build profit pool of outlets/retailers, quantify the trading terms spent and discounts claims by retailers. Identify profit pool opportunities & defensibility risks: translate into trade term guardrails. Provide recommendations to account teams on how to improve SMART conditionality of terms

- Value Chain and Price Maintenance: Creation of price structures for new product innovations and review of base and trade margins for individual SKUs. Maintain master price file and inputs for price maintenance in collaboration with order-to-cash team


To assist in streamlining and improvement of data management:

- Disciplined analytics (combining internal and external data, financial and non-financial)

- Creation and maintenance of relevant dashboards, linking of data sources, aggregation & consolidation, and utilization of data analytics tools ie: PowerBI to translate data into easily understandable charts

- Utilize data to drive insights and create actionable insights that can be adopted by the relevant stakeholders on a weekly / monthly basis

- Establish and form convincing arguments and story-telling to shape the revenue and growth agenda supported by data

- Evaluating performance to ensure execution and continuous improvement through learnings. Improving and optimising data operations

- Assist in the various workstreams and support other team members in the quest towards using data as the platform for decision making

- Application of relevant revenue management techniques to help grow our revenue and assess campaign performance to optimize pricing strategy


* Experience / skills required:

- Bachelor degree
- 3-5 years of research & analytics experience, preferably in FMCG
- Experience in developing and building PowerBI reports is good to have
- Strong data analytical skills – ability to review complex, ambiguous/incomplete data, pulling out key insights, where they have been focussed on delivering outcomes with great attention to detail is essential.
- Intellectual curiosity and ability to search out facts without prior process/guidance and forming a structured thought process
- Passion for delivering result, take ownership and translating insights into concise practical plans for execution
- High level of cross functional cooperation: effectively partnering with communication, control, account & brand teams
- Logical thinker with ability to visually present analysis, key insights, facts & figures in a compelling way; tailor content to audience
- Ability to manage multiple projects at the same time and work under pressure, to deadlines and holds a passion to succeed