Etika Group Of Companies Hiring! Full Time Brand Executive in Selangor - Ricebowl

ROLES & RESPONSIBILITIES

• Support the development and execution of annual brand plans in line with business objectives and brand strategy.
• Execute integrated marketing campaigns across ATL, BTL, digital, social, PR, influencer/KOL, experiential and trade channels.
• Monitor and report brand performance against agreed KPIs, including sales, market share, campaign performance, consumer engagement, ROI and budget.
• Conduct market, consumer and competitor analysis through syndicated data, retail audits, social listening, digital analytics and market visits to identify opportunities and emerging trends.
• Monitor market trends, consumer behaviour and competitor activities, and recommend proactive actions to strengthen brand performance.
• Manage product launches from planning through execution, ensuring all milestones are delivered efficiently and on schedule.
• Coordinate new product development projects with cross-functional teams, including R&D, Supply Chain, Regulatory, Sales and Trade Marketing.
• Manage the brand’s content calendar, digital media schedule and campaign assets, ensuring timely execution and consistency across all touchpoints.
• Support the planning, execution and optimisation of digital marketing campaigns, including paid media, social media and CRM activities.
• Monitor, track and evaluate the effectiveness of ATL, BTL, digital, experiential, sponsorship and sampling activities, and provide post-campaign analysis and recommendations.
• Manage relationships with creative, media, digital, PR, event and production agencies to ensure high-quality and timely delivery of marketing materials.
• Ensure all brand communications and marketing materials comply with brand guidelines, regulatory
• Track brand expenditure, monitor budgets and ensure all procurement, documentation and payment processes are completed accurately and on time.
• Monitor product availability, promotions and in-market execution in collaboration with Sales and Trade Marketing teams.
• Manage communication and deliverables with brand principals, licensors and external partners where applicable.
• Coordinate with internal stakeholders, including Sales, Trade Marketing, Finance, Supply Chain, Regulatory, Procurement and Customer Service, to ensure seamless campaign execution.
• Monitor customer feedback, complaints and online conversations, ensuring issues are resolved promptly while identifying opportunities for continuous improvement.
• Manage and maintain brand assets, POSM and marketing materials to ensure consistency and availability.
• Leverage AI, marketing technology and analytics tools to improve marketing effectiveness, reporting efficiency and campaign optimisation.
• Prepare presentations, reports, business reviews and performance updates for management and key stakeholders.
• Support budgeting, forecasting and annual planning exercises for the assigned brands.
• Perform any other duties or additional tasks as assigned, consistent with the role and the needs of the business.

REQUIREMENTS

• Diploma or Bachelor's Degree in Marketing, Business Studies, or a related field.
• Minimum of 1 year of working experience in a similar role or capacity.
• Strong research, analytical, and problem-solving skills.
• Excellent interpersonal and communication skills, with the ability to build effective relationships with stakeholders.
• Excellent command of English and Bahasa Malaysia, both written and verbal.
• Proficient in Microsoft Office applications, particularly Excel, PowerPoint, and Word.
• Ability to work independently while managing multiple projects and deadlines.
• Strong attention to detail and organizational skills.