Amanah Saham Nasional Berhad Hiring! Full Time Assistant Vice President in Federal Territory - Ricebowl

AVP - Brand & Campaign Strategy Lead

Merdeka 118, Kuala Lumpur

Are you a strategic marketer with a passion for building impactful brands? We're looking for a dynamic professional to lead integrated brand and campaign strategies that drive business growth and create meaningful customer engagement.

What You’ll Be Doing :

• Drive our brand forward with campaigns that truly connect – build end-to-end strategies, uniting ATL, digital, and owned channels to deliver seamless messaging and impactful results.
• Maximize our media spend – craft and optimize media plans across all traditional and digital channels to ensure our campaigns achieve peak reach, relevance, and efficiency.
• Bridge the gap, amplify our impact – streamline collaboration between product, content, performance, and agencies, ensuring crystal-clear goals and flawless campaign execution across every touchpoint.
• Optimize for peak performance – transform campaign data into actionable insights, continuously refining strategies to maximize our engagement, conversions, and brand perception.
• Dominate the market – champion our brand's relevance and visibility with innovative omnichannel storytelling that deeply connects and solidifies our long-term position.

What We’re Looking For:

• A Bachelor's degree in Communications, Branding and Advertising, Marketing or a related field.
• A minimum of 10 years of progressively responsible experience in advertising, marketing, brand management, or corporate communications within the banking or FMCG sectors. Prior experience in an advertising agency is an added advantage.
• Expert in crafting 360 marketing strategies and excel at developing and executing campaigns across both ATL and digital channels, with a deep understanding of brand positioning, audience segmentation, and end-to-end campaign orchestration.
• Solid understanding of traditional and digital media buying, channel strategy, and performance marketing metrics, including experience collaborating with or managing media agencies.
• Expert in setting, interpreting, and leveraging campaign KPIs (awareness, engagement, conversion) to optimize performance and clearly communicate results to stakeholders.

Apply now or reach out to learn more, we’d love to connect with you!