- Hong Kong Hong Kong
Pengtai Greater China Company Limited Hiring! Full Time CRM- Senior- Data Analyst in Hong Kong - Ricebowl
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Job Description
Responsibilities
We are seeking a dynamic and analytical individual to join our team as a Senior Data Analyst / Data Analyst, CRM. If you are passionate about leveraging data to drive marketing strategies and enhance customer experiences, we want to hear from you!
Job Responsibilities:
Customer Segmentation & Profiling: Conduct in-depth analyses of transactional, customer lifecycle, campaign interaction, sales, and loyalty program data to support business objectives and maximize customer value.
Campaign Collaboration: Partner with the campaign team to identify target customer segments and evaluate the performance of customer communication campaigns (e.g., eDM, WhatsApp) for continuous optimization.
Reporting & Analysis: Generate regular reports and perform analyses, focusing on delivering deep business insights and driving actionable items to optimize marketing strategies and overall performance.
Data Project Management: Assist the manager in collaborating with stakeholders to initiate and drive data warehouse and visualization projects by gathering data and understanding business requirements from key clients.
Technical Support Coordination: Work closely with the regional market technical support team to monitor and manage the operations of Data Management Platforms on a daily basis.
Job Requirement:
Bachelor’s Degree in Data Analytics, Statistics, Computer Science, Information Technology, Marketing Analytics, Marketing, Business Intelligence, or a related quantitative field.
Minimum of 1 year of relevant experience in data-driven marketing or CRM.
Experience working with CRM systems and customer data platforms (e.g., Adobe Campaign, Salesforce Marketing Cloud, Mircosoft Dynamics)
Experience with tools like Tableau, Power BI or Looker is a plus.
Advanced skills in Microsoft Excel are required.
With hands-on experiences on SQL, basic to intermediate knowledge of Python.
Open-minded, accountable, self-motivated, detail-oriented, and a strong team player. Good organizational, communication, and interpersonal skills are essential.
Less experience candidates will be considered for Data Analyst
Full-time
Job Responsibilities:
Customer Segmentation & Profiling: Conduct in-depth analyses of transactional, customer lifecycle, campaign interaction, sales, and loyalty program data to support business objectives and maximize customer value.
Campaign Collaboration: Partner with the campaign team to identify target customer segments and evaluate the performance of customer communication campaigns (e.g., eDM, WhatsApp) for continuous optimization.
Reporting & Analysis: Generate regular reports and perform analyses, focusing on delivering deep business insights and driving actionable items to optimize marketing strategies and overall performance.
Data Project Management: Assist the manager in collaborating with stakeholders to initiate and drive data warehouse and visualization projects by gathering data and understanding business requirements from key clients.
Technical Support Coordination: Work closely with the regional market technical support team to monitor and manage the operations of Data Management Platforms on a daily basis.
Job Requirement:
Bachelor’s Degree in Data Analytics, Statistics, Computer Science, Information Technology, Marketing Analytics, Marketing, Business Intelligence, or a related quantitative field.
Minimum of 1 year of relevant experience in data-driven marketing or CRM.
Experience working with CRM systems and customer data platforms (e.g., Adobe Campaign, Salesforce Marketing Cloud, Mircosoft Dynamics)
Experience with tools like Tableau, Power BI or Looker is a plus.
Advanced skills in Microsoft Excel are required.
With hands-on experiences on SQL, basic to intermediate knowledge of Python.
Open-minded, accountable, self-motivated, detail-oriented, and a strong team player. Good organizational, communication, and interpersonal skills are essential.
Less experience candidates will be considered for Data Analyst
Full-time
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