CUCKOO International (MAL) Berhad Hiring! Full Time Channel Development Manager in WP Kuala Lumpur, Earn up to MYR 12,000 - Ricebowl

About the Role

We are looking for a high-velocity, commercially sharp Channel Development Manager to lead our retail footprint expansion across Malaysia. This is a pure "Hunter" role designed for an FMCG specialist who knows how to open doors, negotiate high-stakes listings with Modern Trade (MT) hypermarkets/supermarkets, and architect a robust distributor network for General Trade (GT) mom-and-pop shops from the ground up.

If you are a Category Analyst or Junior Category Manager looking to switch to the brand side, or a Key Account Hunter who thrives on scaling numeric distribution rather than just maintaining accounts, this high-visibility role is your next step.

Key Responsibilities

• MT Account Acquisition & JBPs: Spearhead the negotiation of New Product Introductions (NPI) and secure permanent listings in major MT chains (e.g., Lotus’s, AEON, Giant, Jaya Grocer). Lead the Joint Business Planning (JBP) process to maximize category growth.

• Commercial Terms & TOT: Own and execute the negotiation of Annual Trading Terms (TOT), including rebates, listing charges, display rentals, and credit terms that protect company margins.

• GT & RTM Infrastructure: Identify, recruit, and onboard high-performance 3rd-party distributors to aggressively penetrate independent retail networks, mini-marts, and traditional mom-and-pop shops.

• Channel Pricing & Margin Alignment: Define and manage the pricing structure and "Price Bridge" between MT and GT to ensure channel harmony, preventing cross-channel undercutting while preserving distributor margins.

• Trade Spend & In-Store Visibility: Allocate and manage the trade spend budget (promotions, sampling, end-caps). Ensure top-tier execution of Share of Shelf (SOS) and planogram compliance at the store level.

Key Requirements

• Education: Bachelor’s Degree in Business, Marketing, Economics, or a related commercial discipline.

• Experience: Minimum 5 years of solid commercial sales, key account management, or category management experience specifically within FMCG or Consumer Durables.

• The "Buyer" Network: Must possess an active, strong relationship network with major Modern Trade Category Managers and Tier-1 traditional wholesalers in Malaysia.

• Commercial Fluency: Deep understanding of front-end/back-end margins, trade spend ROI, and Route-to-Market (RTM) mechanics.

• Language Proficiency: Flawless verbal and written communication in English and Bahasa Malaysia to pitch to corporate buyers and local traditional distributors alike.