- Kuala Lumpur Federal Territory Malaysia
Adidas Hiring! Full Time Manager Category, Performance SEA in Federal Territory - Ricebowl
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Job Description
Responsibilities
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION
At adidas, we believe that Sport has the power to change lives. As Category Manager, Performance for Southeast Asia, you will lead category planning and franchise execution across Performance categories. You will translate SEA Performance category direction into strong assortments, clear franchise priorities, and consumer-relevant commercial opportunities that strengthen sports credibility and drive sustainable growth across SEA markets.
KEY RESPONSIBILITIES
SPORTSWEAR CATEGORY STRATEGY
- Translate SEA Performance category strategy into seasonal Performance categories opportunities.
- Identify whitespace opportunities, range gaps, and growth initiatives within Performance.
- Support category pricing ladders, depth logic, and portfolio decisions through data-led recommendations.
FRANCHISE & RANGE ARCHITECTURE
- Lead franchise planning and lifecycle management across key franchises, balancing brand heat, commercial productivity, and long-term franchise equity.
- Deliver category priorities and portfolio recommendations across Global and SEA GTM milestones, ensuring strong seasonal readiness.
- Shape portfolio architecture through clear depth logic, franchise roles, and strategic category focus.
- Drive cluster category pricing recommendations, supporting competitive positioning and strong commercial returns.
- Monitor and steer Go-In-Margin performance, ensuring healthy profitability across the category portfolio.
MARKETPLACE & COMMERCIAL PERFORMANCE
- Monitor category trends, franchise performance, and competitive landscape to shape strategic category direction and priorities.
- Translate consumer, market, and competitive insights into actionable category recommendations and growth opportunities. Balance regional scale with local market relevance, reflecting cultural nuance and maturity differences across SEA.
- Support post-season reviews with clear portfolio recommendations for future cycles.
CROSS‑FUNCTIONAL COLLABORATION
- Work closely with Brand, GTM, MOPS, Demand Planning, Supply Chain, and Finance teams.
- Serve as the key link between Emerging Markets Category teams and SEA markets, translating strategy both ways.
- Support brand and marketing teams with category stories, franchise focus, and product narratives.
CONSUMER & MARKET INSIGHTS
- Embed consumer insights, trend research, and marketplace intelligence into category decisions.
- Monitor competitive landscape and category performance across SEA.
- Champion a consumer‑centric mindset in all planning and execution.
STAKEHOLDER MANAGEMENT & LEADERSHIP
- Build strong cross-functional partnerships across SEA and Emerging Markets teams.
- Influence with clarity through data-backed recommendations and category expertise.
- Support capability building with markets through frameworks, guidance, and best practices.
- Role model adidas values, collaboration and consumer-first thinking
KEY RELATIONSHIPS
-
INTERNAL:
EM Category Teams, SEA Market Leadership, Brand, GTM, MOPS, Commercial, Demand Planning, SCM, Finance -
EXTERNAL (AS RELEVANT):
Key wholesale and retail partners
KNOWLEDGE, SKILLS & EXPERIENCE
PROFESSIONAL EXPERIENCE
- 5-8 years of experience in category management, merchandising, or commercial roles, ideally within a global consumer or sportswear brand.
- Proven experience working in regional or multi‑market environments, preferably in Southeast Asia.
- Strong understanding of retail, wholesale, and DTC dynamics.
FUNCTIONAL SKILLS
- Expertise in assortment planning, line architecture and pricing, and category performance management.
- Strong commercial and analytical acumen; able to turn data into clear actions.
- Experience working within seasonal GTM processes & milestones.
- Fluent in Excel, merchandising tools, and analytics platforms.
LEADERSHIP & BEHAVIORS
- Strategic thinker with a strong execution mindset.
- Confident communicator with the ability to influence senior stakeholders.
- Comfortable navigating ambiguity and driving alignment.
- Collaborative, inclusive, and consumer‑obsessed.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –
BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.
JOB TITLE:
Manager Category, Performance SEA
BRAND:
LOCATION:
Kuala Lumpur
TEAM:
Brand Management & Communications
STATE:
14
COUNTRY/REGION:
MY
CONTRACT TYPE:
Full time
NUMBER:
544685
DATE:
Jun 10, 2026
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