About the role
Step into a strategic role at the forefront of jewellery e-commerce. As our Assistant Manager, you’ll partner closely with the team to spearhead monthly marketing campaigns while identifying performance gaps and opportunities through data. From analytics to automation, you’ll harness platforms like GA4, Meta, and CRM tools to uncover insights, optimise user journeys and drive conversions.
What you'll be doing
- TikTok Shop Livestream & Affiliate Management: Assist in recruiting and onboarding affiliates and livestreamers for TikTok Shop. Track livestream performance (GMV, viewers, conversion) and provide insights for improvement. Liaise with internal teams to ensure smooth execution of live sessions.
- Campaign Management: Lead the rollout of monthly digital campaigns – from ideation to execution – across Meta, email, and website platforms. Ensure messaging, visuals, and targeting align with brand direction and conversion goals.
- Marketplace Management: Monitor daily performance (GMV, conversion rate, traffic, ROAS) and identify areas for improvement. Implement optimisation actions (pricing adjustments, bundle creation, voucher setup) to improve sales performance.
- Stakeholder Management: Lead the team from within, to guide the e-commerce team towards fulfilment of KPIs and metrics. Work together with agencies on higher level thought analysis and strategies.
- Analytics & Optimisation: Take ownership of data analysis using GA4, heatmaps, and web performance tools. Identify drop-off points, surface UX/CRO opportunities, and work with agencies to improve user journeys and site conversion rates.
- CRM & Retention Marketing: Leverage customer data (via CDP/CRM platforms) to identify lifecycle gaps, segment behaviours, and proposed automated flow adjustments to drive retention, repeat purchases, and customer lifetime value.
- Content & Paid Media Strategy: Ensure that campaign visuals, video, and ad formats are planned effectively for each channel. Collaborate with creatives and media planners to deliver impactful campaigns with measurable ROI.
- Reporting and Optimisation: Develop performance dashboards and reports on a timely basis. Stay up to date on emerging trends, tools, and best practices in digital marketing.
What we're looking for
- Minimum 3 – 5 years in the digital marketing space, preferably e-commerce
- Positive and vibrant personality, with a go-getter attitude towards e-commerce
- Strong people management skills in leading a team towards KPI and targets
- Proficiency in customer lifecycle management – email, push notifications, WhatsApp marketing via the use of a CRM platform
- Proven experience in performance marketing across paid media channels such as Google Ads, Meta, TikTok, and other relevant digital channels
- Creative eye for content and messaging
What we offer
At SK Jewellery, we are committed to providing our employees with a rewarding and fulfilling work environment. In addition to a competitive salary, you will enjoy a range of benefits, including:
- Generous performance-based bonuses and commission
- Comprehensive health and life insurance coverage
- Opportunities for career development and growth
- Employee discounts on our high-quality jewellery products
Pay: RM5,500.00 - RM6,500.00 per month
Benefits:
- Additional leave
- Dental insurance
- Health insurance
- Maternity leave
- Opportunities for promotion
- Professional development
Work Location: In person