BIPO Hiring! Full Time Marketing Executive- Senior Executive in - Ricebowl

The Role

We are looking for a highly organised and proactive Senior Marketing Executive/ Executive to handle the day-to-day planning, execution, and co-ordination of our marketing and communications tracks. This is a hands-on, sole contributor role where you will own the pipeline of all projects – turning ideas into action, building campaigns, writing copy, managing social media channels, and handling the real-world logistics of our brand merchandise.

The ideal candidate loves checking things off a list, enjoys writing and creative production, and is deeply comfortable executing tasks inside our core marketing tools (HubSpot, WordPress, and Google Analytics).

Key Responsibilities

1. Campaign Execution & Content Production

· Email & Automation: Build, test, and deploy electronic direct mail (EDMs) and multi-step drip campaigns using HubSpot templates.

· Lead Generation Support: Co-ordinate top-of-funnel marketing activities to attract and capture inbound B2B leads.

· Content Deployment: Write and publish engaging blog posts on our WordPress site, ensuring basic SEO alignment and clean formatting.

2. B2B Social Media & Community Management

· Daily Scheduling: Plan and execute the content calendar for our B2B social channels (LinkedIn and Instagram), ensuring consistent, polished posting.

· Community Management: Monitor social platforms daily. Be the voice of the brand by promptly and professionally responding to comments, tags, and incoming queries.

3. Communications & Copywriting

· Drafting Assets: Write clear, engaging B2B copy for a variety of mediums, including internal team announcements, external partner updates, marketing brochures, and event posters.

· Brand Alignment: Review copy and layouts to ensure adherence to brand guidelines, maintaining a consistent professional tone.

4. Event Marketing Support

· Pre-event support: Supports the team to create and deploy pre-event marketing collateral, including email invitations, and social media announcements to drive attendance.

· Vendor Liaison: Supports the Events team with external event vendors, ensuring service delivery aligns with timelines and budgets.

· On-Site & Post-Event Support: Provide on-site execution support during events (registration, attendee management). Manage post-event wrap-up: collecting feedback, cleaning lead data, and ensuring prompt follow-up communication to attendee, and where appropriate, drip campaigns.

5. Creative Merchandise & Annual Logistics

· Design & Creativity: Apply a keen eye for design to help select, customize, and produce creative company merchandise for internal and external events.

· Annual Logistics: Own the end-to-end logistics of our merchandise. Plan the inventory needs, handle the physical ordering, and coordinate the distribution and shipping on an annual basis.

Required Skills & Experience

· Experience: 4 years hands-on experience in a B2B marketing or communications role.

· Copywriting and editing skills: Strong copywriting skills, ability to switch between professional corporate emails and engaging social posts.

· HubSpot: Hands-on experience building emails, setting up workflows, and managing contact lists.

· WordPress: Experience uploading content, editing web pages, and managing media files.

· Google Analytics: Able to check traffic sources, monitor user behaviour, and pull campaign performance reports.

· Execution-Minded: A strong planner who excels at managing timelines, tracking deadlines, and seeing projects through to the finish line.