全职 Innovation Front End Manager APAC 工作, 薪水, Asia Pacific Breweries Singapore (Part Of The HEINEKEN Company) 公司招聘中 - Ricebowl

Regional Innovation Marketing Manager

Leads front-end innovation for designated platforms within the Global Innovation Hub in Singapore. Applies strategic insight, creative thinking, and strong internal/external partnerships to generate consumer-relevant concepts. Supports the Hub’s mandate to build a high-quality innovation pipeline in close collaboration with global, regional, and local stakeholders. The role operates with global reach, grounded in APAC consumer and category realities.

Reports to Innovation Hub Head, APAC

Key Responsibilities

• Insight Development & Problem Framing
  
  

Identify emerging consumer tensions, cultural shifts, rituals, and unmet needs across APAC. Use insight mining, foresight tools, and market analysis to define clear, opportunity-led problem statements that anchor the front-end innovation agenda.

• Ideation Leadership
  
  

Design and lead structured ideation sprints using design thinking and creative workshop methodologies. Partner with agencies and cross-functional teams to develop strong innovation territories and breakthrough ideas.

• Concept Creation & Refinement
  
  

Convert promising ideas into sharp, compelling concepts backed by clear insights, distinct benefits, and early visual/product direction. Iterate quickly through consumer feedback and lightweight testing to strengthen concept quality.

• Product Direction & Concept Validation
  
  

Work with Insights, R&D, and Design to define initial liquid, sensory, ritual, and pack direction. Validate concepts through agile test-and-learn methods to ensure consumer relevance, brand stretch, and incremental potential.

• Gate Preparation & Market Coordination
  
  

Prepare concise, insight-backed documentation for Gate discussions. Align early with OPCOs to ensure clarity of the consumer problem, opportunity fit, and market relevance before handover to downstream development teams.

• Cross-Functional Leadership & Creative Inspiration
  
  

Foster strong collaboration with Insights, R&D, Design, and Global Brand Teams. Inspire teams with cultural curiosity, strategic clarity, and consumer empathy. Bring creative provocation and forward-thinking energy to elevate the quality of front-end innovation.

Experience

QUALIFICATIONS & PROFILE

• :10–15 years in innovation, insights-led strategy, or brand management in FMCG/CPG.
• Regional and/or global experience, ideally across APAC.
• Proven front-end innovation expertise.
• Has strong commercial acumen in understanding market P&Ls, competition and market trends
  
  

Capabilities

• Leads with consumer first approach: Deeply curious about consumers; passionate about “digging deeper”
• Demonstrated ability to develop strategic innovation platforms/frameworks; demonstrated ability to write and bring to life concepts;
• Strong insight craft and ability to define sharp opportunity spaces.
• Skilled ideation facilitator with strong creative and strategic judgment.
• Good concept writing with early product/pack direction capability.
• Analytical, structured thinker with solid commercial awareness.
• Effective influencer in complex, matrix environments.
  
  

Leadership & Mindset

• Consumer-obsessed, curious, and culturally aware.
• Thrives in ambiguity; brings clarity and energy.
• Inspirational communicator and strong collaborator.
• Entrepreneurial, resilient, and future-focused.
  
  

Other Requirements

• Fluent English; APAC languages a plus.
• Willingness to travel upto 30% across APAC for immersions and ideation.