U Mobile Hiring! Full Time Senior Specialist, Digital Analytics in Federal Territory - Ricebowl

Life at U Mobile

We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving.

At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team.

Let’s start your journey with an award-winning organization!

#UnbeatableCareerAwaits

Top Reasons To Join Us!

• Awarded For
• Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
• Bronze Winner in Cross-Generational Workforce Engagement (2024)
• Gold Winner for Excellence in Workplace Culture (2021)
• Comprehensive medical, dental, optical and insurance benefits
• Flexi working hours arrangements
• Staff Line & Device Subsidy
• Smart Casual Attire
• Child Parental Care Leave
• Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
• Special employee discounts for selected F&B Brands
  
  

The Day-To-Day Activities

Digital Measurement & Analytics Foundation

• Accountable for the end-to-end digital analytics ecosystem across web, app, and eShop platforms, ensuring alignment with business, commercial, and channel performance objectives.
• Design and govern scalable performance dashboards and reporting frameworks, enabling leadership visibility, informed decision-making, and proactive performance management.
• Establish and institutionalise a unified customer journey measurement framework, integrating owned digital platforms and critical external touchpoints to provide a holistic performance view.
• Own and standardise event tracking architecture, tagging strategy, taxonomy governance, and measurement protocols, ensuring data accuracy, consistency, and long-term scalability across digital assets.
  
  

Data-Led Insights & Optimisation

• Translate complex business priorities into structured analytics frameworks and actionable insight roadmaps, ensuring data directly informs commercial and experience decisions.
• Lead advanced analysis of digital performance, customer behaviour, and journey effectiveness, proactively identifying growth levers, performance risks, and optimisation opportunities.
• Drive data-backed optimisation strategies across conversion funnels, customer journeys, and feature performance, influencing prioritisation and measurable outcome improvements.
• Enable and govern structured experimentation frameworks (e.g., A/B testing, phased feature rollouts) by defining success metrics, evaluation methodologies, and post-implementation performance validation.
  
  

Business Reporting & Stakeholder Support

• Own executive-level monthly and ad-hoc performance reporting for Digital Experience & Marketing, ensuring clarity, insight depth, and action-oriented recommendations.
• Lead campaign and channel performance analytics, including post-campaign impact assessment, attribution insights, and ROI evaluation.
• Govern measurement readiness for new campaigns, product features, and digital initiatives, ensuring tracking architecture and success metrics are defined prior to launch.
• Act as a strategic analytics advisor to stakeholders, moving beyond reporting to provide forward-looking insights, scenario analysis, and performance improvement recommendations
  
  

Analytics Enablement & Adoption

• Drive analytics maturity and adoption within the Digital Experience & Marketing function through structured reporting standards, documentation frameworks, and enablement initiatives.
• Translate complex datasets into intuitive, decision-ready narratives, empowering faster, evidence-based business decisions.
• Champion data literacy and effective tool utilisation, strengthening the team’s capability to independently leverage analytics for performance optimisation.
  
  

About You

• Bachelor’s degree in Data Analytics, Statistics, Computer Science, Digital Marketing or related fields.
• 5 years’ and above of experience in digital analytics, marketing analytics or related roles.
• Hands-on experience supporting digital platforms (web, mobile apps, e-commerce).
• Experience working closely with marketing, digital experience, or product teams.
• Experience collaborating with central data or analytics teams is an advantage.
• Strong analytical and problem-solving skills with a clear focus on business impact.
• Operates with a high level of autonomy, making day-to-day analytics and measurement decisions with minimal supervision.
• Comfortable operating as a sole contributor, managing priorities independently.
• Ability to manage multiple initiatives in a fast-paced environment.
• Strong communication skills; able to explain insights clearly to non-technical stakeholders.
• Proficient in analytics tools, dashboards, and reporting platforms.
• Strong PowerPoint skills for management-level reporting and storytelling.
• Willingness to continuously learn and adapt to new tools and platforms.
• Meticulous with strong numerical accuracy.
• Proactive, accountable, and outcome driven.
• Comfortable working across business, marketing, and technology teams.
• Curious mindset with strong sense of ownership.
  
  

What’s Next ?Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.