全职 EB2B Digital Analytics Manager 工作, 薪水, Coca-Cola Beverages Singapore, Malaysia & Brunei Selangor 公司招聘中 - Ricebowl

Who We Are

The Coca-Cola Company (TCCC) is the world's largest beverage company, refreshing consumers worldwide for over 135 years. Our unrivaled portfolio includes more than 500 sparkling and still brands and more than 3,800 beverage choices, with iconic brands such as Coca-Cola, Sprite, Minute Maid, Schweppes, FuzeTea, Monster, and Fanta.

With over 1,500 employees, Coca-Cola Beverages Singapore, Malaysia & Brunei is a complex and well-developed organization that produces, sells, and distributes the Coca-Cola Company products across the country. Our world-class manufacturing plant in Halal Park, Bandar Enstek in Negeri Sembilan serves as our Halal production hub for Malaysia, Singapore, and Brunei.

Location: Menara Lien Hoe, Petaling Jaya

Department: eB2B, Commercial

Reports to: Head of eB2B

What You’ll Do

eB2B Analytics and Insight to action:

• Analyze all digital metrics from online data of eB2B solution in the market.
• Drive top-line turnover growth through digitized stores as per aligned country ambition.
• Drive performance management along with the Digital trade marketing collaborating with W@POS and the trade marketing team for all eB2B deliverables (Business Case, Turnover, Store enrolment, Digital metrics e.g., Active, Repeat, Engagement, Sessions, Conversions, etc.)
• Help execution team with insights and report back to management on the eB2B project performance.
• Analyze Chatbot/web/app behavioral data and recommend UI/UX changes, AB testing.

Advanced analytics & Insights [Transactional Data]:

• Support yearly BP planning with relevant channel-based, portfolio-based offline-online insights for projections.
• Circulate analytics and performance updates to the execution team and central team.
• Circulate and drive passively the eB2B promo & campaigns.
• Automate analytics and insights signals in Power Bi/Tableau.

Advanced Analytics & Insights [Behavioral Data]

• Share marketing analytics periodically and recommend the effectiveness.
• Manage Google Analytics & Firebase, Big Query, and Data Studio platforms for tracking Chatbot/Web/App behavioral data.
• Create and recommend events in new versions.
• Integrate eB2B segmentation and event data in performance marketing automation solution.
• Initiate AB testing recommendations.

Initiate automation of transactional & behavioral data with cross-platform:

• Identify automation scope of both transactional and behavioral data to generate combined insights and cohort-specific recommendations.

What We’re Looking For

• MIS or Business Management Degree or Equivalent.
• More than 4 to 6 years of solid experience in analytics, business intelligence of digital platforms.
• Knowledge of Power BI/Tableau or any other data analytics platform.
• Knowledge of Big Query, SQL advanced expertise, AB testing & UI/UX recommendation from behavioral data.