Vivo Malaysia Hiring! Full Time IMC Manager in Selangor - Ricebowl

Job Responsibilities

• Develop and execute integrated marketing communication (IMC) strategies for smartphone launches, translating business objectives into impactful consumer campaigns.
• Lead end-to-end campaign planning and execution across PR, social media, KOLs, digital, retail, e-commerce, events, and media to deliver a seamless brand experience.
• Collaborate closely with Product Marketing, Sales, Retail, E-commerce, Regional HQ, and agency partners to ensure campaign alignment and successful market execution.
• Manage campaign timelines, deliverables, and cross-functional coordination to ensure projects are delivered on time and within scope.
• Monitor campaign performance, analyze key marketing KPIs, and provide actionable insights to optimize future campaigns and maximize ROI.
• Manage campaign budgets, resources, and external agencies to ensure effective execution and cost efficiency.
• Keep abreast of market trends, consumer insights, and competitor activities to identify new marketing opportunities and strengthen brand competitiveness.
• Ensure all marketing communications are aligned with brand guidelines and maintain consistency across all consumer touchpoints.

Job Requirements

• Bachelor's Degree in Marketing, Business, Communications, or a related field.
• Minimum 8 years of experience in Integrated Marketing Communications (IMC), Brand Marketing, Product Marketing, or Marketing Communications.
• Proven experience managing product launches and integrated marketing campaigns.
• Strong project management and stakeholder management skills, with the ability to lead cross-functional teams.
• Experience working with creative, media, PR, and digital agencies.
• Strong analytical, communication, presentation, and storytelling skills.
• Experience in the smartphone, consumer electronics, FMCG, or advertising agency industry is highly preferred.
• Self-driven, strategic thinker with the ability to thrive in a fast-paced and dynamic environment.