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Hydron Holdings Hiring! Full Time Social Media Content Creator in Federal Territory - Ricebowl

Social Media Content Creator

Hydron Holdings

Undisclosed

Full Time

KL City, Federal Territory

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Working Location

  • Kuala Lumpur Federal Territory Malaysia

Job Description

Responsibilities

Job Scope
************* is Southeast Asia’s leading marketplace for digital goods, in-game currencies, and gaming services. We’re growing fast, and our social media presence needs to keep pace. We’re looking for a Social Media Content Creator who is AI-native by habit, not by aspiration. You’ll own the end-to-end content lifecycle — from translating campaign objectives into a content plan, producing short-form video and copy using AI generation tools, and using performance data to drive what gets made next. This is not a role where you wait for briefs to land in your inbox. You think in platforms, move fast, and hold yourself to a high creative standard even when the tools do the heavy lifting.
Responsibilities
  • Content Strategy & Planning:
    • Receive campaign objectives from the Social Lead and independently develop the content plan: formats, platform mix, creative angles, and posting cadence.
    • Own the content calendar from planning through execution — what goes out, when, and why.
    • Proactively pitch content ideas grounded in performance data; if a format is gaining traction, you bring the proposal.
  • AI Video & Visual Production:
    • Produce short-form video content using AI generation tools (e.g. Kling, Runway, Pika, Higgsfield, or equivalent).
    • Write and iterate prompts to achieve brand-consistent, publish-ready outputs with minimal rework.
    • Deliver platform-formatted outputs: 9:16 for TikTok/Reels, 1:1 and 4:5 for feed, 16:9 where applicable.
    • Quality-control every output before submission — AI-generated does not mean auto-approved.
  • AI Copy & Scripting:
    • Use AI writing tools (e.g. Claude, ChatGPT, or equivalent) to develop scripts, hooks, captions, and copy variations per platform and campaign.
    • Produce multiple creative variants per brief for organic posting and paid social A/B testing.
    • Ensure copy tone is native to each platform — TikTok voice is not the same as Facebook or X.
  • Performance Analysis & Recommendations:
    • Monitor channel performance weekly: reach, engagement rate, follower growth, video completion rate, saves/shares.
    • Identify patterns in what is and isn’t working — by format, topic, platform, and posting time.
    • Bring a weekly or bi-weekly performance read to the Social Lead with clear recommendations.
    • Flag underperforming content early; don’t wait for a monthly review to surface a week-one problem.
  • Cross-Team Coordination:
    • Coordinate with the Paid Ads team to produce ad-ready creative variants from organic assets.
    • Align with Creative and BD/Affiliate teams on campaign-specific content needs and timelines.
Requirements
  • Minimum 1 year of hands-on experience in social media content creation, digital marketing, or a related role.
  • Demonstrated working experience with at least one AI image or video generation tool (e.g. Kling, Runway, Pika, Midjourney, or equivalent) — a portfolio of published AI-generated content is required.
  • Hands-on experience using AI writing tools (e.g. Claude, ChatGPT) in a real production context: scripting, copywriting, or content ideation.
  • Demonstrated ability to build a content plan from a business objective, not just execute a brief someone else wrote.
  • Comfortable reading social media analytics and translating data into content decisions — not just reporting numbers.
  • Self-directed: manages own production queue, hits deadlines without being chased, and escalates blockers early.
  • Technical Skills:
    • Proficient with AI video generation tools; experience with Higgsfield is a strong advantage.
    • Working knowledge of video assembly and light editing — CapCut, Premiere Pro, or equivalent.
    • Prompt engineering discipline: ability to produce consistent, brand-aligned outputs, not one-off lucky generations.
    • Familiar with native analytics dashboards: Meta Business Suite, TikTok Analytics, or equivalent.
    • Understanding of platform algorithm dynamics — what actually drives reach and retention on each channel.

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