CNK Consulting Vietnam Hiring! Full Time CONTENT - SOCIAL DEVELOPMENT EXECUTIVE (SENIOR) in Federal Territory - Ricebowl

Job Description

Job Title: Content & Social Development Executive

Level: Senior Executive

Department: Marketing Malaysia

Reports To: Marketing Country Lead (Malaysia)

Direct Reports: 0–2

Scope: Malaysia Market

Role Purpose

Build and scale a content ecosystem that helps establish [Brand Name] as a widely recognized Performance Lifestyle brand in Malaysia. Transform Communities, Creators, and UGC into a sustainable Content Engine that continuously generates Attention, Engagement, and supports revenue growth across TikTok Shop, Shopee, and Website channels.

Key Responsibilities

• Content & Social Strategy Development (30%)
• Develop the Content Strategy for the Malaysian market.
• Define content pillars for different customer segments.
• Build and maintain the Malaysia Content Bible.
• Research content trends and user behavior across TikTok, Instagram, and Shopee.
• Content Engine Operations (40%)
• Plan weekly content production and distribution.
• Coordinate content resources from: Production Team, Creators, Affiliates, Communities, and User-Generated Content (UGC).
• Manage publishing schedules across TikTok, Instagram, and relevant platforms.
• Ensure content output meets growth objectives.
• Social Performance & Organic Growth Optimization (30%)
• Monitor and evaluate content performance.
• Identify and scale high-performing content formats.
• Optimize social engagement and organic reach.
• Collaborate with the Performance Marketing Team to scale winning content.
• Recommend new content initiatives based on data-driven insights.
  
  

Authority & Decision-Making Rights

• Recommend content strategies for the Malaysian market.
• Propose and execute new content experiments.
• Request support from Production and Design teams.
• Evaluate creator-generated content performance.
• Recommend budgets for content production initiatives.
  
  

Key KPIs

Content KPIs:

• Number of Content Assets Produced per Week
• Number of UGC Content Pieces
• Number of Creator Network Content Pieces
• Content Publishing Rate
  
  

Social KPIs

• Organic Reach
• Video Views
• Engagement Rate
• Follower Growth
  
  

Growth KPIs

• Winning Content Rate
• Content Contribution Revenue
• Content-Driven Traffic
• Cost per Winning Content
  
  

Reporting Requirements

• Weekly Content Performance Report
• Weekly Social Growth Report
• Monthly Content Insights Report
• Monthly Content Direction Recommendations
  
  

Qualifications

Experience:

• Minimum 3 years of experience in Content Marketing or Social Media.
• Proven experience building and managing social media channels.
• Experience working with Influencers and/or Creators.
• Preferred background in Direct-to-Consumer (D2C) Brands, Ecommerce, Sportswear Brands, or Lifestyle Brands.
  
  

Core Competencies

Consumer Understanding:

• Strong understanding of user behavior across social platforms.
• Ability to translate customer insights into compelling content ideas.
  
  

Content Strategy

• Ability to develop content pillars and strategic content frameworks.
• Ability to design scalable content systems rather than isolated content pieces.
  
  

Trend & Platform Understanding

• Deep understanding of the TikTok ecosystem.
• Strong knowledge of Instagram Reels.
• Understanding of social commerce behavior.
  
  

Creative Development

• Ability to write effective creative briefs.
• Strong capability in evaluating content quality.
• Ability to guide visual direction and storytelling.
  
  

Data & Optimization

• Analyze content performance and effectiveness.
• Identify winning content formats.
• Make data-driven decisions and recommendations.
  
  

Project Management

• Coordinate multiple content resources simultaneously.
• Manage timelines and output quality effectively.
  
  

Contact: +************* (Whatsapp) / *************



Note: We appreciate all applications; however, only shortlisted candidates will be contacted



Required Skills

Development