- Johor Bahru, Johor Johor Bahru Johor Malaysia
Working Location
Job Description
Responsibilities
Execute marketing campaigns across digital channels (email, social, PPC, SEO, content) and offline activities (events, print, partnerships).
Create, edit, and publish content: blog posts, social updates, email copy, landing pages, and marketing collateral.
Assist in development and maintenance of the content calendar and campaign timelines.
Manage social media accounts: schedule posts, engage with audience, monitor trends and mentions.
Support paid media: set up campaigns, monitor spend, optimize bids/targeting, report ROI.
Conduct keyword research and basic on-page SEO; collaborate on backlink and content strategies.
Track, analyze, and report campaign and channel performance using analytics tools (Google Analytics, CRM dashboards); propose data-driven improvements.
Coordinate with external vendors and agencies (design, PR, event organizers).
Assist with lead nurturing and CRM management, ensuring timely follow-up and data hygiene.
Support event planning and execution (webinars, trade shows, roadshows).
Stay updated on industry trends, competitor activity, and emerging marketing technologies.
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