Role SummaryThe Social Media Executive is responsible for taking charge of all social media platforms for Verdant Solar. This role is dedicated to storyboarding content, driving engagement, and ensuring the company brand looks "WOW". Success requires the independent execution of social media strategies to increase brand visibility , the creation of visually appealing graphics and videos , and the continuous optimization of content based on data-driven analysis. The individual will play a vital role in supporting Verdant Solar's mission to help residential and commercial sectors transition to clean energy.
Key AccountabilitiesSocial Media Management & Strategy
- Manage and maintain various social media accounts, including but not limited to Facebook, Instagram, Tiktok & XHS.
- Develop and execute social media strategies and campaigns to increase brand visibility and engagement.
- Develop a content calendar and ensure consistent posting across platforms.
- Influencer (KOL) campaign planning and management.
Content Creation & Production
- Storyboard content and create engaging materials.
- Create engaging and visually appealing content for social media platforms, including graphics, videos, and more.
- Utilize graphic design software (e.g., Canva, Adobe Creative Suite) to design graphics for social media posts and promotions.
- Ensure that all visual content aligns with our brand identity and style guidelines.
Community Engagement & Analytics
- Monitor and respond to comments, messages, and inquiries in a timely and professional manner.
- Monitor social media analytics and track the performance of content.
- Provide insights and recommendations for optimizing content strategies based on data-driven analysis.
Collaboration & Operations
- Collaborate with the marketing team to align content with overall marketing campaigns and objectives.
- Collaborate with cross-departments to make social media a success.
- Undertake ad-hoc operational tasks as given by the supervisor.
Critical Experiences- Hold a bachelor's degree in Marketing, Graphic Design, Communications, or a related field.
- Demonstrate a track record in social media, marketing, or creative roles.
- Built a robust portfolio showcasing social media proficiency.
- Exhibited proficiency in graphic design software and video editing tools. (e.g., Adobe Creative Suite, Canva, Capcut)
- Possess a strong understanding of branding strategies.
- Successfully translated brand identity into visual elements and messaging.